In 2021, the TV ratings for KBS fell slightly to around 22.6 percent. Viewership dropped across all three major terrestrial TV channels in South Korea since 2012. The launch of four generalist cable TV channels (JTBC, Channel A, TV Chosun, and MBN) in 2011 provided competition in terms of TV ratings, as well as the rise of alternative streaming services.
Share of TV ratings for major terrestrial TV channels in South Korea from 2011 to 2021
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Statistics Korea. (December 19, 2022). Share of TV ratings for major terrestrial TV channels in South Korea from 2011 to 2021 [Graph]. In Statista. Retrieved December 04, 2023, from https://www.statista.com/statistics/1127082/south-korea-share-of-tv-ratings-for-major-terrestrial-tv-channels/
Statistics Korea. "Share of TV ratings for major terrestrial TV channels in South Korea from 2011 to 2021." Chart. December 19, 2022. Statista. Accessed December 04, 2023. https://www.statista.com/statistics/1127082/south-korea-share-of-tv-ratings-for-major-terrestrial-tv-channels/
Statistics Korea. (2022). Share of TV ratings for major terrestrial TV channels in South Korea from 2011 to 2021. Statista. Statista Inc.. Accessed: December 04, 2023. https://www.statista.com/statistics/1127082/south-korea-share-of-tv-ratings-for-major-terrestrial-tv-channels/
Statistics Korea. "Share of Tv Ratings for Major Terrestrial Tv Channels in South Korea from 2011 to 2021." Statista, Statista Inc., 19 Dec 2022, https://www.statista.com/statistics/1127082/south-korea-share-of-tv-ratings-for-major-terrestrial-tv-channels/
Statistics Korea, Share of TV ratings for major terrestrial TV channels in South Korea from 2011 to 2021 Statista, https://www.statista.com/statistics/1127082/south-korea-share-of-tv-ratings-for-major-terrestrial-tv-channels/ (last visited December 04, 2023)
Share of TV ratings for major terrestrial TV channels in South Korea from 2011 to 2021 [Graph], Statistics Korea, December 19, 2022. [Online]. Available: https://www.statista.com/statistics/1127082/south-korea-share-of-tv-ratings-for-major-terrestrial-tv-channels/