In 2022, the TV ratings for KBS fell slightly to around 22.3 percent. Viewership dropped across all three major terrestrial TV channels in South Korea since 2012. The launch of four generalist cable TV channels (JTBC, Channel A, TV Chosun, and MBN) in 2011 provided competition in terms of TV ratings, as well as the rise of alternative streaming services.
Share of TV ratings for major terrestrial TV channels in South Korea from 2012 to 2022
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Statistics Korea. (August 29, 2023). Share of TV ratings for major terrestrial TV channels in South Korea from 2012 to 2022 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1127082/south-korea-share-of-tv-ratings-for-major-terrestrial-tv-channels/
Statistics Korea. "Share of TV ratings for major terrestrial TV channels in South Korea from 2012 to 2022." Chart. August 29, 2023. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1127082/south-korea-share-of-tv-ratings-for-major-terrestrial-tv-channels/
Statistics Korea. (2023). Share of TV ratings for major terrestrial TV channels in South Korea from 2012 to 2022. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1127082/south-korea-share-of-tv-ratings-for-major-terrestrial-tv-channels/
Statistics Korea. "Share of Tv Ratings for Major Terrestrial Tv Channels in South Korea from 2012 to 2022." Statista, Statista Inc., 29 Aug 2023, https://www.statista.com/statistics/1127082/south-korea-share-of-tv-ratings-for-major-terrestrial-tv-channels/
Statistics Korea, Share of TV ratings for major terrestrial TV channels in South Korea from 2012 to 2022 Statista, https://www.statista.com/statistics/1127082/south-korea-share-of-tv-ratings-for-major-terrestrial-tv-channels/ (last visited October 31, 2024)
Share of TV ratings for major terrestrial TV channels in South Korea from 2012 to 2022 [Graph], Statistics Korea, August 29, 2023. [Online]. Available: https://www.statista.com/statistics/1127082/south-korea-share-of-tv-ratings-for-major-terrestrial-tv-channels/