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Expenditure on terrestrial TV advertising in South Korea 2015-2023

Published by Statista Research Department, Mar 6, 2023
In 2021, spending on terrestrial TV advertisement amounted to around 1.4 trillion South Korean won. This represents an increase from the previous year, and reverses a trend of decline. This trend of positive growth is forecast to continue in the upcoming years.

Advertising spending on terrestrial TV advertisements in South Korea from 2015 to 2021 with forecasts up to 2023 (in trillion South Korean won)

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In cooperation with
KOBACO
Release date

January 2023

Region

South Korea

Survey time period

July to October 2022

Number of respondents

2,200 advertising companies

Method of interview

Face-to-face interviews, telephone interviews

Supplementary notes

* Forecast.

1,000 South Korean won equals 0.76 U.S. dollars or 0.72 euros as of March 2023.

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Statistics on Television industry in South Korea

Overview

5

Pay TV

5

Broadcast advertising

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Leading broadcasters

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TV ratings

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Consumption

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Consumer preferences

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Television industry in South KoreaFilm industry in South Korea K-pop and the big 4 entertainment agencies in South KoreaCinemas in South KoreaStreaming in South Korea
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