E-commerce companies planning on using dynamic pricing 2021

Published by
Stephanie Chevalier,
Mar 15, 2023
In North America and Europe, 17 percent of e-commerce companies planned on starting to use dynamic pricing in 2021, a survey revealed. Additionally, 21 percent of the e-commerce businesses surveyed were already using dynamic pricing, and 32 percent did not have plans to adopt this strategy in the upcoming year.

Share of e-commerce companies planning to implement dynamic pricing in North America and Europe in 2021

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Release date

July 2021

Region

North America, Europe

Survey time period

October 2020

Number of respondents

100 e-commerce decision-makers

Supplementary notes

Original question: 'Will you introduce any of the following practices in 2021? (Dynamic Pricing)'

Values may not add up to 100 percent due to rounding.

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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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