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Percentage change in private label sales value in the U.S. 2020

In the United States, private-label consumer goods reported an annual increase of 11.4 percent of their retail sales value as of September 2020. Compared to the previous year, the food and beverage segment registered an even higher increment (12.3 percent), while the sales value of non-food products did not go over three percent. Across all product categories, the percentage change in sales value was significantly lower over the 13 and five weeks ending September 27.

Percentage change in sales value of private-label goods in the U.S. in 2020

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Release date

November 2020


United States

Survey time period

September 27, 2020

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Statistics on "Private label market in the U.S."

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