As of 2020, TikTok counted an estimated 65.9 million monthly active users in the United States. Indonesia had the second largest user base during this period, with over 22 million monthly active users. Russia and Japan followed, with 16.4 million and 12.6 million monthly active users, respectively.
Number of TikTok users in selected countries in 2020 (in millions)
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Statistics on TikTok marketing
Market overview
8
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- Premium Statistic TikTok/Douyin: brand value 2021-2023
TikTok's usage for marketing purposes
8
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- Premium Statistic Future use of video among social media marketers worldwide 2022, by platform
- Premium Statistic Social media platforms used in influencer campaigns worldwide 2021
- Basic Statistic TikTok: ads removed 2021-2022
Creators/influencers
7
- Premium Statistic Most-followed TikTok accounts worldwide 2022
- Premium Statistic Fastest growing global TikTok accounts 2021, by follower growth
- Premium Statistic Number of supernova creators on TikTok worldwide 2022
- Premium Statistic Distribution of global TikTok creators 2022, by age group
- Premium Statistic Distribution of global TikTok creators 2022, by gender
- Premium Statistic Most-followed English-language TikTok creators worldwide 2022
- Premium Statistic Most-followed virtual creators on TikTok worldwide 2022
Metrics
5
- Premium Statistic Global distribution of TikTok influencers in 2021, by number of followers
- Premium Statistic Engagement rate among global TikTok influencers 2021, by profile size
- Premium Statistic Engagement rates of virtual creators on TikTok worldwide 2022
- Premium Statistic Views per post of global TikTok influencers 2021, by profile size
- Premium Statistic Price per post among global TikTok influencers 2021, by profile size
Competitors
8
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- Premium Statistic Highest valued unicorn companies worldwide 2023
- Premium Statistic Net worth of the richest social media entrepreneurs 2022
- Premium Statistic Social networks offering the best social commerce experience worldwide 2022
Audience and user behavior
7
- Basic Statistic TikTok: number of global users 2020-2025
- Premium Statistic Countries with the most TikTok users 2023
- Premium Statistic TikTok: distribution of global audiences 2023, by age and gender
- Premium Statistic TikTok user engagement in selected markets 2020-2022
- Premium Statistic TikTok shopping behavior worldwide 2022
- Premium Statistic Mobile AR active users worldwide 2021, by platform
- Basic Statistic Daily social media apps global engagement Q2 2022
Further related statistics
15
- U.S. adults who think TikTok should be banned in the U.S. 2020, by age
- YouTube: average length of beauty content videos 2018
- TikTok viewing frequency among male users Japan 2019, by age group
- U.S. TikTok usage experience 2019
- TikTok viewing frequency among female users Japan 2019, by age group
- Leading global YouTube activities 2016
- Video consumption among Leading Millennials in the U.S. 2016, by platform
- Olympic fans: mobile TV consumption 2015
- Frequency of watching eSports videos and streams in the U.S. 2016
- Amount of content available on Netflix in Brazil 2017-2022
- Time spent with video content among cord cutters in the U.S. 2018, by medium
- Medal count by country in the Women's 400m Hurdles at the Summer Olympics 1984-2020
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- Unity Software Inc. revenue 2018-2021
- Global hydrogen projects announced by region 2021
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Statistics
- U.S. adults who think TikTok should be banned in the U.S. 2020, by age
- YouTube: average length of beauty content videos 2018
- TikTok viewing frequency among male users Japan 2019, by age group
- U.S. TikTok usage experience 2019
- TikTok viewing frequency among female users Japan 2019, by age group
- Leading global YouTube activities 2016
- Video consumption among Leading Millennials in the U.S. 2016, by platform
- Olympic fans: mobile TV consumption 2015
- Frequency of watching eSports videos and streams in the U.S. 2016
- Amount of content available on Netflix in Brazil 2017-2022
- Time spent with video content among cord cutters in the U.S. 2018, by medium
- Medal count by country in the Women's 400m Hurdles at the Summer Olympics 1984-2020
- Global production capacity of styrene-butadiene-rubber 2020-2025
- Unity Software Inc. revenue 2018-2021
- Global hydrogen projects announced by region 2021
eMarketer. (December 4, 2020). Number of TikTok users in selected countries in 2020 (in millions) [Graph]. In Statista. Retrieved May 29, 2023, from https://www.statista.com/statistics/1202979/number-of-monthly-active-tiktok-users/
eMarketer. "Number of TikTok users in selected countries in 2020 (in millions)." Chart. December 4, 2020. Statista. Accessed May 29, 2023. https://www.statista.com/statistics/1202979/number-of-monthly-active-tiktok-users/
eMarketer. (2020). Number of TikTok users in selected countries in 2020 (in millions). Statista. Statista Inc.. Accessed: May 29, 2023. https://www.statista.com/statistics/1202979/number-of-monthly-active-tiktok-users/
eMarketer. "Number of Tiktok Users in Selected Countries in 2020 (in Millions)." Statista, Statista Inc., 4 Dec 2020, https://www.statista.com/statistics/1202979/number-of-monthly-active-tiktok-users/
eMarketer, Number of TikTok users in selected countries in 2020 (in millions) Statista, https://www.statista.com/statistics/1202979/number-of-monthly-active-tiktok-users/ (last visited May 29, 2023)
Number of TikTok users in selected countries in 2020 (in millions) [Graph], eMarketer, December 4, 2020. [Online]. Available: https://www.statista.com/statistics/1202979/number-of-monthly-active-tiktok-users/