According to a survey conducted in June 2023, 19.1 percent of mobile device users in Japan read paid e-books. While there was a higher share of respondents who stated that they only read free e-books, the annually conducted survey showed that the share for both groups slightly decreased compared to the previous year.
Share of mobile device users who read e-books in Japan from 2015 to 2023, by monetization
Characteristic
Paid e-books
Only free e-books
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including digital magazines; among mobile device (smartphone and tablet) users; gender and age were sampled to reflect the Japanese smartphone internet user population as closely as possible*
Method of interview
Online panel
Supplementary notes
However, since the collection rate differs by age group and deviations from the population are observed, the analysis was conducted after adjusting for specific weights.
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Impress. (August 10, 2023). Share of mobile device users who read e-books in Japan from 2015 to 2023, by monetization [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1212541/japan-share-mobile-device-users-who-read-e-books-by-monetization/
Impress. "Share of mobile device users who read e-books in Japan from 2015 to 2023, by monetization." Chart. August 10, 2023. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1212541/japan-share-mobile-device-users-who-read-e-books-by-monetization/
Impress. (2023). Share of mobile device users who read e-books in Japan from 2015 to 2023, by monetization. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1212541/japan-share-mobile-device-users-who-read-e-books-by-monetization/
Impress. "Share of Mobile Device Users Who Read E-books in Japan from 2015 to 2023, by Monetization." Statista, Statista Inc., 10 Aug 2023, https://www.statista.com/statistics/1212541/japan-share-mobile-device-users-who-read-e-books-by-monetization/
Impress, Share of mobile device users who read e-books in Japan from 2015 to 2023, by monetization Statista, https://www.statista.com/statistics/1212541/japan-share-mobile-device-users-who-read-e-books-by-monetization/ (last visited September 01, 2024)
Share of mobile device users who read e-books in Japan from 2015 to 2023, by monetization [Graph], Impress, August 10, 2023. [Online]. Available: https://www.statista.com/statistics/1212541/japan-share-mobile-device-users-who-read-e-books-by-monetization/