Japan: mobile device users who read e-books by monetization 2023

According to a survey conducted in June 2023, 19.1 percent of mobile device users in Japan read paid e-books. While there was a higher share of respondents who stated that they only read free e-books, the annually conducted survey showed that the share for both groups slightly decreased compared to the previous year.

Share of mobile device users who read e-books in Japan from 2015 to 2023, by monetization

Characteristic	Paid e-books	Only free e-books
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Release date

August 2023

More information

Region

Japan

Survey time period

June 15 to 22, 2023

Number of respondents

9,212 respondents

Age group

10 years and older

Special properties

including digital magazines; among mobile device (smartphone and tablet) users; gender and age were sampled to reflect the Japanese smartphone internet user population as closely as possible*

Method of interview

Online panel

Supplementary notes

However, since the collection rate differs by age group and deviations from the population are observed, the analysis was conducted after adjusting for specific weights.

Sample size of earlier surveys:
2015 n=11,043
2016 n=11,037
2017 n=12,173
2018 n=12,040
2019 n=12,212
2020 n=11,017
2021 n=8,599
2022 n=11,794

Data prior to 2016 come from previous reporting.

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