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Share of mobile users who read e-books in Japan 2015-2021, by monetization

Share of mobile device users who read e-books in Japan from 2015 to 2021, by monetization

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Release date

August 2021



Survey time period

June 15 to 21, 2021

Number of respondents

8,599 respondents

Age group

10 years and older

Special properties

including digital magazines; among mobile device (smartphone and tablet) users; gender and age were sampled to reflect the Japanese smartphone internet user population as closely as possible

Method of interview

Online survey

Supplementary notes

Sample size of earlier surveys:
2015 n=11,043
2016 n=11,037
2017 n=12,173
2018 n=12,040
2019 n=12,212
2020 n=11,017

Data prior to 2016 come from previous reporting.

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Statistics on "Publishing industry in Japan"

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