Mobile video ad viewability rates worldwide 2022

Published by Statista Research Department, Jan 18, 2023
In the first half of 2022, the global viewability rate of mobile web video stood at 80.1 percent, meaning 80.1 percent of video ads displayed on the mobile web were in view in the measured period. Among the surveyed countries, four had viewability rates higher than the world's average at that time.

Mobile web video advertising viewability rates in selected countries worldwide in 1st half 2022

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Release date

September 2022

Region

Worldwide

Survey time period

H1 2022

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Overview

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Segments

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Metrics

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Risks & ad fraud

5

Audience

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