Factors influencing online travel agency choices Vietnam 2021

Published by
Minh-Ngoc Nguyen,
Jul 5, 2024
According to a survey conducted by Q&Me among online travel users in Vietnam, the leading factor for choosing an online travel agency was how easy it was to find in search, as stated by 45 percent of the respondents. An easy-to-use website was the second-most popular factor for online service selection.

Factors influencing online travel agency selection among users in Vietnam as of June 2021

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Release date

June 2021

Region

Vietnam

Survey time period

June 2021

Number of respondents

319 respondents

Age group

18 years and older

Special properties

among respondents who have booked hotels, transportation or package for travelling online

Supplementary notes

Original question: “What are the reasons that you use the selected agency the most?”

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Overview

5

Key indicators

3

Usage of OTAs

6

Leading OTAs

3

Consumer preferences

4

Impacts of COVID-19

4

Further related statistics

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Statistics

Topics

Online travel market in VietnamE-commerce in VietnamInternet usage in VietnamTourism industry in Vietnam
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