According to a consumer survey conducted in Indonesia in 2020, 35 percent of households surveyed would switch to another mobile phones and digital gadgets brand that offered the same quality for a better price. Meanwhile, 23 percent of them would not switch brands unless their brand of choice disappointed them on rare occasions.
Brand loyalty for mobile phones and digital gadgets among households in Indonesia as of September 2020
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Statistics on Consumer electronics in Indonesia
Key figures
4
- Premium Statistic Large and medium-sized electronics manufacturing employment Indonesia 2013-2020
- Premium Statistic Productivity of large and medium-sized electronics manufacturing Indonesia 2013-2018
- Premium Statistic GVA of the large and medium-sized electronics manufacturing Indonesia 2013-2020
- Premium Statistic Investment value of electronics manufacturing industry Indonesia 2019-2021
Overview
5
- Premium Statistic IT devices total spending worldwide 2012-2023
- Premium Statistic Major electronic device shipments worldwide 2015-2022
- Premium Statistic Worldwide consumer technology spending 2020-2022
- Premium Statistic Total revenue of the consumer electronics market in Indonesia 2017-2026
- Premium Statistic Indonesia: consumer electronic market revenue 2017-2025, by segment
Segments
5
- Premium Statistic TV, radio, and multimedia device revenue in Indonesia 2016-2025
- Premium Statistic TV peripheral device revenue in Indonesia 2016-2025
- Premium Statistic Telephony revenue in Indonesia 2012-2025, by segment
- Premium Statistic Revenue of computing market in Indonesia 2016-2025, by segment
- Premium Statistic Drone revenue in Indonesia 2016-2025
Leading brands
5
- Premium Statistic Market share of mobile vendors in Indonesia 2023
- Premium Statistic Market share of leading tablet vendors in Indonesia 2023
- Premium Statistic Market share of leading console vendors in Indonesia 2023
- Premium Statistic Leading gadget brands among respondents in Indonesia 2021
- Premium Statistic Most popular store brands for gadgets among respondents in Indonesia 2021
Distribution channels
4
- Premium Statistic Leading B2C electronics e-commerce sites Indonesia Q2 2022, by monthly visits
- Premium Statistic Preferred purchase channels for gadgets among respondents in Indonesia 2021
- Premium Statistic Preferred channels for buying audio and video electronics Indonesia 2020
- Premium Statistic Preferred channels for buying mobile phones and digital gadgets Indonesia 2020
Consumer behavior
6
- Premium Statistic Consumer electronics ownership in Indonesia 2022
- Premium Statistic Consumer electronics usage in Indonesia 2022
- Premium Statistic Attitudes towards consumer electronics in Indonesia 2022
- Premium Statistic Online shopping frequency in the past three months Indonesia 2022
- Premium Statistic Types of products purchased online Indonesia 2022
- Premium Statistic Ownership of wearable tech in Indonesia 2022, by brand and gender
Further related statistics
17
- Brand preferences for audio video electronic products Indonesia 2019, by income group
- Brand loyalty of mobile phone and smartphone users in Germany 2013-2015
- Brand loyalty among U.S. consumers in 2014, by category and gender
- Brand preferences for audio and video electronics in Indonesia 2019 by city
- What keeps consumers loyal to brands globally 2020
- Brand loyalty among U.S. buyers for RTE popcorn 2017, by brand
- Product categories which Millennials are loyal to globally 2019
- Large electronics brand preferences by consumers across China 2017
- Ranking of Chinese global consumer electronic brands according to BrandZ 2021
- Top ten electronics brands on Facebook in South Korea 2020, by number of fans
- Attitude towards price and brand of earphones and headphones South Korea 2018
- Leading consumer electrical brands ranked by BrandIndex in the UK 2019
- Which brand of facial cream would you buy next time?
- Brand loyalty of coffee consumers in the U.S. 2017
- UK: leading clothing brands on YouTube 2021
- Diesel engine production volume in Japan 2010-2020
- Frequency of power outages in Indian households 2019-2020, by region
Further Content: You might find this interesting as well
Statistics
- Brand preferences for audio video electronic products Indonesia 2019, by income group
- Brand loyalty of mobile phone and smartphone users in Germany 2013-2015
- Brand loyalty among U.S. consumers in 2014, by category and gender
- Brand preferences for audio and video electronics in Indonesia 2019 by city
- What keeps consumers loyal to brands globally 2020
- Brand loyalty among U.S. buyers for RTE popcorn 2017, by brand
- Product categories which Millennials are loyal to globally 2019
- Large electronics brand preferences by consumers across China 2017
- Ranking of Chinese global consumer electronic brands according to BrandZ 2021
- Top ten electronics brands on Facebook in South Korea 2020, by number of fans
- Attitude towards price and brand of earphones and headphones South Korea 2018
- Leading consumer electrical brands ranked by BrandIndex in the UK 2019
- Which brand of facial cream would you buy next time?
- Brand loyalty of coffee consumers in the U.S. 2017
- UK: leading clothing brands on YouTube 2021
- Diesel engine production volume in Japan 2010-2020
- Frequency of power outages in Indian households 2019-2020, by region
Deloitte. (March 8, 2021). Brand loyalty for mobile phones and digital gadgets among households in Indonesia as of September 2020 [Graph]. In Statista. Retrieved February 01, 2023, from https://www.statista.com/statistics/1248266/indonesia-brand-loyalty-mobile-phones-and-digital-gadgets/
Deloitte. "Brand loyalty for mobile phones and digital gadgets among households in Indonesia as of September 2020." Chart. March 8, 2021. Statista. Accessed February 01, 2023. https://www.statista.com/statistics/1248266/indonesia-brand-loyalty-mobile-phones-and-digital-gadgets/
Deloitte. (2021). Brand loyalty for mobile phones and digital gadgets among households in Indonesia as of September 2020. Statista. Statista Inc.. Accessed: February 01, 2023. https://www.statista.com/statistics/1248266/indonesia-brand-loyalty-mobile-phones-and-digital-gadgets/
Deloitte. "Brand Loyalty for Mobile Phones and Digital Gadgets among Households in Indonesia as of September 2020." Statista, Statista Inc., 8 Mar 2021, https://www.statista.com/statistics/1248266/indonesia-brand-loyalty-mobile-phones-and-digital-gadgets/
Deloitte, Brand loyalty for mobile phones and digital gadgets among households in Indonesia as of September 2020 Statista, https://www.statista.com/statistics/1248266/indonesia-brand-loyalty-mobile-phones-and-digital-gadgets/ (last visited February 01, 2023)
Brand loyalty for mobile phones and digital gadgets among households in Indonesia as of September 2020 [Graph], Deloitte, March 8, 2021. [Online]. Available: https://www.statista.com/statistics/1248266/indonesia-brand-loyalty-mobile-phones-and-digital-gadgets/