Reasons to pay for multiple SVODs in Hong Kong 2021

Published by
Lai Lin Thomala,
Nov 11, 2022
According to a Hong Kong consumer survey conducted by Rakuten Insight in May 2021, about 68 percent of respondents who subscribed to multiple subscription video-on-demand (SVOD) platforms specified an exclusive access to the desired content as the main reason to pay for more than one platforms. The survey also found out that Netflix was the most popular SVOD platform among respondents in Hong Kong.

Leading reasons to pay for multiple subscription video-on-demand (SVOD) services in Hong Kong as of May 2021

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Release date

August 2021

Region

Hong Kong

Survey time period

13 to 30 May, 2021

Number of respondents

541 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question:
"Why did you subscribe to more than one streaming service provider? (choose all that apply)"

The question was asked among 368 female and 173 male respondents.

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