During a 2021 survey carried out among Italian consumers who followed at least one macro-influencer on social media, 37 percent of respondents said they visited influencer profiles every day. An additional 37 percent of respondents said they checked influencer profiles every two or three days, while 18 percent said they visited them once a week.
Frequency of consumers checking influencer profiles on social media in Italy as of February 2021
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Statistics on Influencer marketing in Italy
Overview
5
- Premium Statistic Global influencer marketing value 2016-2022
- Premium Statistic Influencer marketing spending in Italy 2020-2022
- Premium Statistic Development of Instagram posts made by Italian influencers with brands 2021
- Premium Statistic Development of Instagram influencer marketing interactions in Italy 2021
- Premium Statistic Development of Instagram influencer marketing interactions per post in Italy 2022
Budgets and costs
4
- Premium Statistic Change in B2C influencer marketing budgets in Europe 2021
- Premium Statistic Share of marketing budgets spent on influencer marketing Italy 2020
- Premium Statistic Average pay per post of influencers in Italy 2022, by platform
- Premium Statistic Annual cost of an FMCG influencer worldwide 2020, by country
Doing business
6
- Premium Statistic Leading goals of B2C influencer marketing in Europe 2021
- Premium Statistic Leading challenges of B2C influencer marketing in Europe 2021
- Premium Statistic Objectives related to influencer marketing in Italy 2021
- Premium Statistic Leading industries in sponsored content transparency in Italy 2021
- Premium Statistic FMCG sales increase due to influencer marketing worldwide 2020, by country
- Premium Statistic Number of incidents with FMCG influencers worldwide 2020, by country
Market leaders
8
- Premium Statistic Most popular Italian influencers on Instagram 2022
- Premium Statistic Most mentioned brands on Italian-language Instagram worldwide 2021
- Premium Statistic Highest-paid Italian fashion influencers on Instagram in March 2021
- Basic Statistic Most followed Italian Olympics athletes on Instagram 2021
- Basic Statistic Leading TikTok creators in Italy H1 2021, by number of video views
- Premium Statistic Most-followed Italian-language TikTok creators worldwide 2022
- Premium Statistic Leading Italian TikTok creators 2021, by number of followers
- Premium Statistic Leading Italian YouTube channels 2022, by subscribers
Consumer perspective
6
- Premium Statistic Reasons why Italians follow influencers 2021
- Premium Statistic Frequency of consumers checking influencer profiles in Italy 2021
- Premium Statistic Influencer role in purchasing process in Italy 2021
- Premium Statistic Ad formats driving brand discovery of Gen Z in Italy 2021
- Premium Statistic Channels used by Gen Z to acquire brand information in Italy 2021
- Premium Statistic Influencer marketing effectiveness in Italy in February 2021
Further related statistics
17
- Instagram influencer marketing spend U.S. and Canada Q1 2018 - Q2 2019
- Buying influencers- and celebrities-sponsored products in Italy 2019, by gender
- Share of global marketers using influencers in 2019, by tier
- Buying influencers- and celebrities-sponsored products in Italy 2019, by age group
- Italy: social media influence on consumer purchasing decisions 2017, by product
- Buying influencers- and celebrities-sponsored products in Italy 2019, by macro-region
- Italy: social media influence on consumer purchasing decisions 2017, by age group
- Italy: social media influence on consumer purchasing decisions 2017
- Spending on influencer campaigns according to marketers in the U.S. in 2019, by tier
- Spending on influencer campaigns according to marketers worldwide in 2019, by tier
- Brazil: Instagram influencers 2021, by age
- Mexico: share of fraudulent Instagram influencers 2020
- Italy: most-followed Italian videogames influencers on YouTube 2019
- Export value of hydrogen from the United Kingdom (UK) 2012-2021
- Lighting equipment retail sales in specialized stores in Norway 2009-2021
- Value of natural rubber exports from the Netherlands 2016-2021
- Europe's share of global plastic material production 2014-2021
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Statistics
- Instagram influencer marketing spend U.S. and Canada Q1 2018 - Q2 2019
- Buying influencers- and celebrities-sponsored products in Italy 2019, by gender
- Share of global marketers using influencers in 2019, by tier
- Buying influencers- and celebrities-sponsored products in Italy 2019, by age group
- Italy: social media influence on consumer purchasing decisions 2017, by product
- Buying influencers- and celebrities-sponsored products in Italy 2019, by macro-region
- Italy: social media influence on consumer purchasing decisions 2017, by age group
- Italy: social media influence on consumer purchasing decisions 2017
- Spending on influencer campaigns according to marketers in the U.S. in 2019, by tier
- Spending on influencer campaigns according to marketers worldwide in 2019, by tier
- Brazil: Instagram influencers 2021, by age
- Mexico: share of fraudulent Instagram influencers 2020
- Italy: most-followed Italian videogames influencers on YouTube 2019
- Export value of hydrogen from the United Kingdom (UK) 2012-2021
- Lighting equipment retail sales in specialized stores in Norway 2009-2021
- Value of natural rubber exports from the Netherlands 2016-2021
- Europe's share of global plastic material production 2014-2021
Buzzoole, & Mondadori Group, & Infovalue. (February 25, 2021). Frequency of consumers checking influencer profiles on social media in Italy as of February 2021 [Graph]. In Statista. Retrieved February 03, 2023, from https://www.statista.com/statistics/1260820/frequency-check-influencer-profiles-italy/
Buzzoole, und Mondadori Group, und Infovalue. "Frequency of consumers checking influencer profiles on social media in Italy as of February 2021." Chart. February 25, 2021. Statista. Accessed February 03, 2023. https://www.statista.com/statistics/1260820/frequency-check-influencer-profiles-italy/
Buzzoole, Mondadori Group, Infovalue. (2021). Frequency of consumers checking influencer profiles on social media in Italy as of February 2021. Statista. Statista Inc.. Accessed: February 03, 2023. https://www.statista.com/statistics/1260820/frequency-check-influencer-profiles-italy/
Buzzoole, and Mondadori Group, and Infovalue. "Frequency of Consumers Checking Influencer Profiles on Social Media in Italy as of February 2021." Statista, Statista Inc., 25 Feb 2021, https://www.statista.com/statistics/1260820/frequency-check-influencer-profiles-italy/
Buzzoole & Mondadori Group & Infovalue, Frequency of consumers checking influencer profiles on social media in Italy as of February 2021 Statista, https://www.statista.com/statistics/1260820/frequency-check-influencer-profiles-italy/ (last visited February 03, 2023)
Frequency of consumers checking influencer profiles on social media in Italy as of February 2021 [Graph], Buzzoole, & Mondadori Group, & Infovalue, February 25, 2021. [Online]. Available: https://www.statista.com/statistics/1260820/frequency-check-influencer-profiles-italy/