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Frequency of consumers checking influencer profiles in Italy 2021

Published by Statista Research Department, Sep 3, 2021
During a 2021 survey carried out among Italian consumers who followed at least one macro-influencer on social media, 37 percent of respondents said they visited influencer profiles every day. An additional 37 percent of respondents said they checked influencer profiles every two or three days, while 18 percent said they visited them once a week.

Frequency of consumers checking influencer profiles on social media in Italy as of February 2021

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Sources

Release date

February 2021

Region

Italy

Survey time period

as of February 25, 2021

Number of respondents

1,500 respondents

Age group

18-54

Special properties

among respondents who follow at least one macro-influencer on social media, representing 12 million Italian consumers

Supplementary notes

The source does not provide a date of survey. The date provided is the publication date.

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