Growth of social media activities of Fortune 500 companies 2021

Published by
Valentina Dencheva,
Jan 6, 2023
In the second quarter of 2021, Fortune 500 companies increased their Instagram posting activity by 200 percent. Their Instagram video posts increased by 133 percent. However, user engagement increased by nine percent only. On the other hand, user engagement of Twitter posts increased by 263 percent, with posting and video posting activity rising only by 17 and 22 percent, respectively.

Change in activities of Fortune 500 companies on selected social media platforms worldwide in 2nd quarter 2021

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Release date

September 2021

Region

Worldwide

Survey time period

Q2 2021

Special properties

based on analysis of data from more than 2,000 accounts, more than five million posts, 12.5 billion video views, and more than 35 billion engagements across the four presented social networks

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