In the second quarter of 2021, Fortune 500 companies increased their Instagram posting activity by 200 percent. Their Instagram video posts increased by 133 percent. However, user engagement increased by nine percent only. On the other hand, user engagement of Twitter posts increased by 263 percent, with posting and video posting activity rising only by 17 and 22 percent, respectively.
Change in activities of Fortune 500 companies on selected social media platforms worldwide in 2nd quarter 2021
Characteristic
Instagram
Facebook
Twitter
YouTube
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MarketingCharts. (September 2, 2021). Change in activities of Fortune 500 companies on selected social media platforms worldwide in 2nd quarter 2021 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1261720/change-social-media-activities-worldwide/
MarketingCharts. "Change in activities of Fortune 500 companies on selected social media platforms worldwide in 2nd quarter 2021." Chart. September 2, 2021. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1261720/change-social-media-activities-worldwide/
MarketingCharts. (2021). Change in activities of Fortune 500 companies on selected social media platforms worldwide in 2nd quarter 2021. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1261720/change-social-media-activities-worldwide/
MarketingCharts. "Change in Activities of Fortune 500 Companies on Selected Social Media Platforms Worldwide in 2nd Quarter 2021." Statista, Statista Inc., 2 Sep 2021, https://www.statista.com/statistics/1261720/change-social-media-activities-worldwide/
MarketingCharts, Change in activities of Fortune 500 companies on selected social media platforms worldwide in 2nd quarter 2021 Statista, https://www.statista.com/statistics/1261720/change-social-media-activities-worldwide/ (last visited September 01, 2024)
Change in activities of Fortune 500 companies on selected social media platforms worldwide in 2nd quarter 2021 [Graph], MarketingCharts, September 2, 2021. [Online]. Available: https://www.statista.com/statistics/1261720/change-social-media-activities-worldwide/