Global app retention rates 2020, by install type

Published by Laura Ceci, Nov 26, 2021
Between January and September 2020, apps with organic installs presented a 24.1 percent retention rate after one day from the install, while paid installs presented roughly a 25.3 percent app retention rate after the same amount of time. However, after 12 weeks, non-organic installs had an app retention rate of 3.5, while organic installs had a retention rate of 4.5 percent.

App retention rates worldwide from January to September 2020, by install type

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Release date

November 2020

Region

Worldwide

Survey time period

January to September 2020

Number of respondents

15,000 apps

Special properties

iOS and Android

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