In the United Kingdom, online apparel sales grew significantly as a result of the COVID-19 pandemic. In 2020, e-commerce accounted for 55 percent of all apparel sales in the European country, almost 20 percentage points higher than the previous year. While a slight decline was expected in 2021 as the nation adapted to the new normal, forecasts indicate that the online segment has come to stay and will continue to grow in the coming years.
E-commerce as percentage of total apparel sales in the United Kingdom (UK) from 2018 to 2025
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Statistics on Fashion e-commerce in the United Kingdom (UK)
Overview
6
- Premium Statistic Total Fashion retail e-commerce revenue in the United Kingdom 2017-2025
- Premium Statistic E-commerce as share of total apparel sales in the UK 2018-2025
- Premium Statistic Online share of textile & apparel retail sales in Great Britain 2020-2022
- Basic Statistic Internet clothing retail sales value: monthly index in Great Britain 2018-2022
- Premium Statistic Online women's clothing retail market revenue in the UK 2017-2022
- Premium Statistic Online men's clothing retail market revenue in the UK 2017-2022
Segments
5
- Premium Statistic Fashion e-commerce revenue in the United Kingdom 2017-2025, by segment
- Premium Statistic Fashion retail e-commerce ARPU in the United Kingdom 2017-2025, by segment
- Premium Statistic Most searched fashion-related keywords online in the UK 2021, by search volume
- Premium Statistic Most competitive footwear-related keywords online in the UK 2022
- Premium Statistic Emerging keywords for footwear products in the UK 2022, by search volume
Retailers and brands
7
- Premium Statistic United Kingdom: Top 10 Fashion online stores
- Premium Statistic Leading fashion & beauty apps in the United Kingdom (UK) 2022, by number of downloads
- Premium Statistic Leading fashion and apparel websites in the UK 2022, based on visit share
- Premium Statistic Leading fashion websites in the UK 2022, by share of voice
- Premium Statistic Leading online only fashion retailers visited and shopped from in the UK 2021
- Premium Statistic Leading women's clothing brands in the UK 2021, based on monthly search volume
- Premium Statistic Leading men's clothing brands in the UK 2021, based on monthly search volume
Users
4
- Premium Statistic Fashion e-commerce users in the United Kingdom 2017-2025, by segment
- Premium Statistic Clothing shoppers mobile audience share in the UK 2022, by age
- Premium Statistic Clothing shoppers mobile audience share in the UK 2022, by gender
- Premium Statistic Clothing shoppers mobile audience share in the UK 2022, by device
Consumption
7
- Premium Statistic Share of online and in-store fashion shoppers in the UK 2021, by age group
- Premium Statistic Share of shoppers buying clothing and shoes online in the UK 2022, by generation
- Premium Statistic Share of shoppers buying clothing and shoes online in the UK 2022, by gender
- Premium Statistic Fashion shoppers mostly or always shopping online in the UK 2021, by age
- Premium Statistic Preferred methods for online fashion shopping in the UK 2021
- Premium Statistic Shift in intention to buy apparel online in the UK 2021, by age group
- Premium Statistic Interest in apparel shops offering click-and-collect in the UK 2021, by age
Brand awareness
5
Further related statistics
21
- D2C e-commerce sales in the U.S. 2019-2024
- E-commerce sales in Mexico 2021-2025
- E-commerce sales value in Colombia 2017-2021
- Fashion e-commerce sales in Spain 2012-2021
- E-commerce as share of total apparel sales in Europe 2018-2025
- E-commerce as share of total apparel sales in the UK 2018-2025
- E-commerce as share of total apparel sales in France 2018-2025
- E-commerce as share of total apparel sales in the Netherlands 2018-2025
- B2C e-commerce sales in Peru 2015-2021
- Digitally native and established brands D2C e-commerce sales in the U.S. 2020-2024
- Local e-commerce sales in Denmark 2012-2021
- Digitally native and established brands D2C e-commerce sales growth in U.S. 2020-2024
- Retail e-commerce sales of top companies in Latin America 2021
- Retail e-commerce sales in the U.S. 2014-2025
- B2C e-commerce sales in Chile 2010-2023
- E-commerce sales revenue in France 2005-2021
- Retail e-commerce sales value in Canada 2021-2025
- E-commerce sales in Latin America 2021-2025, by country
- E-commerce sales in Mexico 2021-2025, by device
- E-commerce sales in Argentina 2021-2025, by device
- E-commerce sales in Chile 2021-2025, by device
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Eversheds Sutherland. (October 22, 2021). E-commerce as percentage of total apparel sales in the United Kingdom (UK) from 2018 to 2025 [Graph]. In Statista. Retrieved February 02, 2023, from https://www.statista.com/statistics/1276760/e-commerce-share-apparel-sales-uk/
Eversheds Sutherland. "E-commerce as percentage of total apparel sales in the United Kingdom (UK) from 2018 to 2025." Chart. October 22, 2021. Statista. Accessed February 02, 2023. https://www.statista.com/statistics/1276760/e-commerce-share-apparel-sales-uk/
Eversheds Sutherland. (2021). E-commerce as percentage of total apparel sales in the United Kingdom (UK) from 2018 to 2025. Statista. Statista Inc.. Accessed: February 02, 2023. https://www.statista.com/statistics/1276760/e-commerce-share-apparel-sales-uk/
Eversheds Sutherland. "E-commerce as Percentage of Total Apparel Sales in The United Kingdom (Uk) from 2018 to 2025." Statista, Statista Inc., 22 Oct 2021, https://www.statista.com/statistics/1276760/e-commerce-share-apparel-sales-uk/
Eversheds Sutherland, E-commerce as percentage of total apparel sales in the United Kingdom (UK) from 2018 to 2025 Statista, https://www.statista.com/statistics/1276760/e-commerce-share-apparel-sales-uk/ (last visited February 02, 2023)
E-commerce as percentage of total apparel sales in the United Kingdom (UK) from 2018 to 2025 [Graph], Eversheds Sutherland, October 22, 2021. [Online]. Available: https://www.statista.com/statistics/1276760/e-commerce-share-apparel-sales-uk/