In 2024, Costa Rica was the largest programmatic advertising market in Central America, with spending estimated at roughly 226.5 million U.S. dollars, followed by Panama and Guatemala, with approximately 164.8 million and 141.6 million dollars, respectively.
Programmatic advertising spending in Central America in 2024, by country
(in million U.S. dollars)
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Statista. (March 5, 2024). Programmatic advertising spending in Central America in 2024, by country (in million U.S. dollars) [Graph]. In Statista. Retrieved December 13, 2024, from https://www.statista.com/statistics/1312642/programmatic-ad-spend-central-america/
Statista. "Programmatic advertising spending in Central America in 2024, by country (in million U.S. dollars)." Chart. March 5, 2024. Statista. Accessed December 13, 2024. https://www.statista.com/statistics/1312642/programmatic-ad-spend-central-america/
Statista. (2024). Programmatic advertising spending in Central America in 2024, by country (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 13, 2024. https://www.statista.com/statistics/1312642/programmatic-ad-spend-central-america/
Statista. "Programmatic Advertising Spending in Central America in 2024, by Country (in Million U.S. Dollars)." Statista, Statista Inc., 5 Mar 2024, https://www.statista.com/statistics/1312642/programmatic-ad-spend-central-america/
Statista, Programmatic advertising spending in Central America in 2024, by country (in million U.S. dollars) Statista, https://www.statista.com/statistics/1312642/programmatic-ad-spend-central-america/ (last visited December 13, 2024)
Programmatic advertising spending in Central America in 2024, by country (in million U.S. dollars) [Graph], Statista, March 5, 2024. [Online]. Available: https://www.statista.com/statistics/1312642/programmatic-ad-spend-central-america/