CTV ad spend growth in Europe 2021-2023
In 2023, connected TV (CTV) advertising spending increased in Europe by more than 23 percent. In 2021, the growth rate stood at roughly 56 percent.
Change in connected TV (CTV) advertising spending in Europe in 2021 and 2023
Source
In cooperation with
Release date
June 2024
More information
Region
Europe
Survey time period
2021 and 2023
Supplementary notes
Figure for 2021 was retrieved from an earlier publication.
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IAB Europe. (June 12, 2024). Change in connected TV (CTV) advertising spending in Europe in 2021 and 2023 [Graph]. In Statista. Retrieved September 15, 2024, from https://www.statista.com/statistics/1315885/ctv-advertising-growth-europe/
IAB Europe. "Change in connected TV (CTV) advertising spending in Europe in 2021 and 2023." Chart. June 12, 2024. Statista. Accessed September 15, 2024. https://www.statista.com/statistics/1315885/ctv-advertising-growth-europe/
IAB Europe. (2024). Change in connected TV (CTV) advertising spending in Europe in 2021 and 2023. Statista. Statista Inc.. Accessed: September 15, 2024. https://www.statista.com/statistics/1315885/ctv-advertising-growth-europe/
IAB Europe. "Change in Connected Tv (Ctv) Advertising Spending in Europe in 2021 and 2023." Statista, Statista Inc., 12 Jun 2024, https://www.statista.com/statistics/1315885/ctv-advertising-growth-europe/
IAB Europe, Change in connected TV (CTV) advertising spending in Europe in 2021 and 2023 Statista, https://www.statista.com/statistics/1315885/ctv-advertising-growth-europe/ (last visited September 15, 2024)
Change in connected TV (CTV) advertising spending in Europe in 2021 and 2023 [Graph], IAB Europe, June 12, 2024. [Online]. Available: https://www.statista.com/statistics/1315885/ctv-advertising-growth-europe/