As of 2022, Alibaba Group was the largest e-commerce retailer worldwide, generating an estimated 780 billion U.S. dollars in annual online sales. Amazon was the second largest e-commerce retailer in this time period, with around 690 billion U.S. dollars in online sales. However, forecasts project that Amazon will overtake Alibaba by 2027, with estimated annual online sales exceeding 1.2 trillion U.S. dollars.
The non-uniform growth of the global e-commerce market
Online sales have, in recent years, become an increasingly significant part of global retailing. Aided by the COVID-19 pandemic, the e-commerce share of total global retail sales nearly doubled between 2017 and 2022. However, this growth is not uniform across countries, with fast-growing e-commerce markets in South America such as Brazil and Argentina projected to grow more rapidly in the coming years, compared to more mature markets like China and South Korea.
Leading e-commerce retailers worldwide in 2022 and 2027, based on estimated sales
(in billion U.S. dollars)
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Leading e-commerce retailers worldwide in 2022 and 2027, based on estimated sales
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Edge by Ascential. (June 17, 2022). Leading e-commerce retailers worldwide in 2022 and 2027, based on estimated sales (in billion U.S. dollars) [Graph]. In Statista. Retrieved April 03, 2025, from https://www.statista.com/statistics/1316966/e-commerce-sales-retailers-worldwide/
Edge by Ascential. "Leading e-commerce retailers worldwide in 2022 and 2027, based on estimated sales (in billion U.S. dollars)." Chart. June 17, 2022. Statista. Accessed April 03, 2025. https://www.statista.com/statistics/1316966/e-commerce-sales-retailers-worldwide/
Edge by Ascential. (2022). Leading e-commerce retailers worldwide in 2022 and 2027, based on estimated sales (in billion U.S. dollars). Statista. Statista Inc.. Accessed: April 03, 2025. https://www.statista.com/statistics/1316966/e-commerce-sales-retailers-worldwide/
Edge by Ascential. "Leading E-commerce Retailers Worldwide in 2022 and 2027, Based on Estimated Sales (in Billion U.S. Dollars)." Statista, Statista Inc., 17 Jun 2022, https://www.statista.com/statistics/1316966/e-commerce-sales-retailers-worldwide/
Edge by Ascential, Leading e-commerce retailers worldwide in 2022 and 2027, based on estimated sales (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1316966/e-commerce-sales-retailers-worldwide/ (last visited April 03, 2025)
Leading e-commerce retailers worldwide in 2022 and 2027, based on estimated sales (in billion U.S. dollars) [Graph], Edge by Ascential, June 17, 2022. [Online]. Available: https://www.statista.com/statistics/1316966/e-commerce-sales-retailers-worldwide/
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