According to a survey from March 2022, 54 percent of the respondents in Japan used only physical stores to research and purchase apparel. In comparison, 31 percent of the respondents in South Korea used only online channels to research and purchase clothes and accessories in 2022.
Usage of online and offline shopping channels for apparel in the Asia-Pacific region in 2022, by selected country
Original question: "Which best describes how you have researched the following categories over the last 3 months?"
"Which best describes how you have purchased the following categories over the last 3 months?"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
McKinsey & Company. (June 9, 2022). Usage of online and offline shopping channels for apparel in the Asia-Pacific region in 2022, by selected country [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1323388/apac-apparel-shopping-channel-types-by-country/
McKinsey & Company. "Usage of online and offline shopping channels for apparel in the Asia-Pacific region in 2022, by selected country." Chart. June 9, 2022. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1323388/apac-apparel-shopping-channel-types-by-country/
McKinsey & Company. (2022). Usage of online and offline shopping channels for apparel in the Asia-Pacific region in 2022, by selected country. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1323388/apac-apparel-shopping-channel-types-by-country/
McKinsey & Company. "Usage of Online and Offline Shopping Channels for Apparel in The Asia-pacific Region in 2022, by Selected Country." Statista, Statista Inc., 9 Jun 2022, https://www.statista.com/statistics/1323388/apac-apparel-shopping-channel-types-by-country/
McKinsey & Company, Usage of online and offline shopping channels for apparel in the Asia-Pacific region in 2022, by selected country Statista, https://www.statista.com/statistics/1323388/apac-apparel-shopping-channel-types-by-country/ (last visited October 31, 2024)
Usage of online and offline shopping channels for apparel in the Asia-Pacific region in 2022, by selected country [Graph], McKinsey & Company, June 9, 2022. [Online]. Available: https://www.statista.com/statistics/1323388/apac-apparel-shopping-channel-types-by-country/