Sales value change of vegan products in Italy 2020-2021

The vegan consumer packaged goods products with the highest growth in sales value between 2020 and 2021 were plant-based flat drinks, with a 47 percent increase. Plant-based ready meals also showed significant growth, with a 44 percent increase in sales value from the previous year. On the other hand, the sales value of fresh soy milk showed a significant decline with a 57 percent decrease from the previous year.