According to a survey conducted in June 2021, 12 percent of Italian consumers were extremely likely to regularly purchase plant-based meat if it had identical taste and texture to conventional meat, and 19 percent were very likely to purchase it. On the other hand, 18 percent were not likely to purchase it at all.
Likelihood of regularly purchasing plant-based meat instead of conventional meat in Italy as of June 2021
The question was originally stated by the source as: "Imagine that you’ve had the opportunity to to try a plant-based meat that has the identical taste and texture as animal-based meat. How likely are you to purchase plant-based meat regularly?"
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ProVeg. (November 1, 2021). Likelihood of regularly purchasing plant-based meat instead of conventional meat in Italy as of June 2021 [Graph]. In Statista. Retrieved November 01, 2024, from https://www.statista.com/statistics/1331454/italy-likelihood-to-purchase-plant-based-meat/
ProVeg. "Likelihood of regularly purchasing plant-based meat instead of conventional meat in Italy as of June 2021." Chart. November 1, 2021. Statista. Accessed November 01, 2024. https://www.statista.com/statistics/1331454/italy-likelihood-to-purchase-plant-based-meat/
ProVeg. (2021). Likelihood of regularly purchasing plant-based meat instead of conventional meat in Italy as of June 2021. Statista. Statista Inc.. Accessed: November 01, 2024. https://www.statista.com/statistics/1331454/italy-likelihood-to-purchase-plant-based-meat/
ProVeg. "Likelihood of Regularly Purchasing Plant-based Meat Instead of Conventional Meat in Italy as of June 2021." Statista, Statista Inc., 1 Nov 2021, https://www.statista.com/statistics/1331454/italy-likelihood-to-purchase-plant-based-meat/
ProVeg, Likelihood of regularly purchasing plant-based meat instead of conventional meat in Italy as of June 2021 Statista, https://www.statista.com/statistics/1331454/italy-likelihood-to-purchase-plant-based-meat/ (last visited November 01, 2024)
Likelihood of regularly purchasing plant-based meat instead of conventional meat in Italy as of June 2021 [Graph], ProVeg, November 1, 2021. [Online]. Available: https://www.statista.com/statistics/1331454/italy-likelihood-to-purchase-plant-based-meat/
