With a brand awareness of 73 percent, Yeo Valley Organic is the most well-known organic food brand in the United Kingdom. Second on this list is Ella's Kitchen, as the Oxfordshire-based brand is recognized by 55 percent of respondents. Meridian comes on number three in this list, followed by Biona and Marigold.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.
Leading organic food brands ranked by brand awareness in the United Kingdom in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (August 7, 2023). Leading organic food brands ranked by brand awareness in the United Kingdom in 2023 [Graph]. In Statista. Retrieved November 01, 2024, from https://www.statista.com/statistics/1341414/most-well-known-organic-food-brands-in-the-uk/
Statista. "Leading organic food brands ranked by brand awareness in the United Kingdom in 2023." Chart. August 7, 2023. Statista. Accessed November 01, 2024. https://www.statista.com/statistics/1341414/most-well-known-organic-food-brands-in-the-uk/
Statista. (2023). Leading organic food brands ranked by brand awareness in the United Kingdom in 2023. Statista. Statista Inc.. Accessed: November 01, 2024. https://www.statista.com/statistics/1341414/most-well-known-organic-food-brands-in-the-uk/
Statista. "Leading Organic Food Brands Ranked by Brand Awareness in The United Kingdom in 2023." Statista, Statista Inc., 7 Aug 2023, https://www.statista.com/statistics/1341414/most-well-known-organic-food-brands-in-the-uk/
Statista, Leading organic food brands ranked by brand awareness in the United Kingdom in 2023 Statista, https://www.statista.com/statistics/1341414/most-well-known-organic-food-brands-in-the-uk/ (last visited November 01, 2024)
Leading organic food brands ranked by brand awareness in the United Kingdom in 2023 [Graph], Statista, August 7, 2023. [Online]. Available: https://www.statista.com/statistics/1341414/most-well-known-organic-food-brands-in-the-uk/
