Importance of technology in B2B account-based organizations in the U.S. 2022
According to a survey done in December 2022 among marketers in the United States, 54 percent of respondents stated that execution and measurement of account-level advertising campaigns was very important when it comes to using technology for B2B account-level based marketing. Another 22 percent said that measuring account-level website activity was not important when supporting use-cases.