In 2023, around 16 million women in Germany used lipstick. Numbers had decreased compared to earlier years. The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
Number of women in Germany using lipstick from 2019 to 2023
(in millions)
Information on population: Base: German-speaking population aged 14 years and older in private housholds at main place of residence in the Federal Republic of Germany.
Information on total sample:
2019: 23,318 respondents, representing 70.60 million people
2020: 23,191 respondents, representing 70.64 million people
2021: 22,563 respondents, representing 70.54 million people
2022: 23,015 respondents, representing 70.60 million people
2023: 23,524 respondents, representing 70.08 million people
Further information on methodology available here.
This question was asked during the survey in the following wording: "This list has different products for body care and cosmetics. Which of these have you personally used in the last 7 days? - Lipstick."
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IfD Allensbach. (June 19, 2023). Number of women in Germany using lipstick from 2019 to 2023 (in millions) [Graph]. In Statista. Retrieved November 01, 2024, from https://www.statista.com/statistics/1375121/lipstick-usage-number-of-women-germany/
IfD Allensbach. "Number of women in Germany using lipstick from 2019 to 2023 (in millions)." Chart. June 19, 2023. Statista. Accessed November 01, 2024. https://www.statista.com/statistics/1375121/lipstick-usage-number-of-women-germany/
IfD Allensbach. (2023). Number of women in Germany using lipstick from 2019 to 2023 (in millions). Statista. Statista Inc.. Accessed: November 01, 2024. https://www.statista.com/statistics/1375121/lipstick-usage-number-of-women-germany/
IfD Allensbach. "Number of Women in Germany Using Lipstick from 2019 to 2023 (in Millions)." Statista, Statista Inc., 19 Jun 2023, https://www.statista.com/statistics/1375121/lipstick-usage-number-of-women-germany/
IfD Allensbach, Number of women in Germany using lipstick from 2019 to 2023 (in millions) Statista, https://www.statista.com/statistics/1375121/lipstick-usage-number-of-women-germany/ (last visited November 01, 2024)
Number of women in Germany using lipstick from 2019 to 2023 (in millions) [Graph], IfD Allensbach, June 19, 2023. [Online]. Available: https://www.statista.com/statistics/1375121/lipstick-usage-number-of-women-germany/
