Popularity of generative AI in marketing in the U.S. 2023

Published by
Christopher Ross
,
Jun 23, 2025

According to a 2023 study conducted with marketers in the United States,

**
percent of respondents reported using generative artificial intelligence tools, such as chatbots, as a part of their company's work. Only
***
percent of American marketing professionals were not using the generative AI tools.

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Share of marketers using generative artificial intelligence (AI) in their companies in the United States as of March 2023

CharacteristicShare of respondents
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Showing entries 1 to 2 (2 entries in total)
Statistic: Share of marketers using generative artificial intelligence (AI) in their companies in the United States as of March 2023

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Release date

May 2023

Region

United States

Survey time period

March 2023

Number of respondents

1,000 respondents

Special properties

B2B and B2C marketing professionals, three-quarters of them were from companies with 100 or more employees

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Topics

Generative artificial intelligence (AI) in the U.S.Artificial intelligence (AI) worldwideArtificial intelligence (AI) in the United StatesGenerative artificial intelligence (AI)Artificial intelligence (AI) in Europe
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