During a survey conducted among internet users in Spain in December 2022, 42.5 percent of respondents said digital out-of-home (DOOH) advertising made them think of the advertised product or brand. This was followed by 41.2 percent of respondents stating that DOOH advertising made them search for information online.
Leading experiences associated to digital out-of-home (DOOH) advertising according to consumers in Spain as of December 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Spain. (January 18, 2023). Leading experiences associated to digital out-of-home (DOOH) advertising according to consumers in Spain as of December 2022 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1403374/experiences-digital-outdoor-advertising-spain/
IAB Spain. "Leading experiences associated to digital out-of-home (DOOH) advertising according to consumers in Spain as of December 2022." Chart. January 18, 2023. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1403374/experiences-digital-outdoor-advertising-spain/
IAB Spain. (2023). Leading experiences associated to digital out-of-home (DOOH) advertising according to consumers in Spain as of December 2022. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1403374/experiences-digital-outdoor-advertising-spain/
IAB Spain. "Leading Experiences Associated to Digital Out-of-home (Dooh) Advertising According to Consumers in Spain as of December 2022." Statista, Statista Inc., 18 Jan 2023, https://www.statista.com/statistics/1403374/experiences-digital-outdoor-advertising-spain/
IAB Spain, Leading experiences associated to digital out-of-home (DOOH) advertising according to consumers in Spain as of December 2022 Statista, https://www.statista.com/statistics/1403374/experiences-digital-outdoor-advertising-spain/ (last visited October 31, 2024)
Leading experiences associated to digital out-of-home (DOOH) advertising according to consumers in Spain as of December 2022 [Graph], IAB Spain, January 18, 2023. [Online]. Available: https://www.statista.com/statistics/1403374/experiences-digital-outdoor-advertising-spain/