Most engaging user-generated content types Vietnam 2023

Published by
Minh-Ngoc Nguyen
,
Aug 8, 2025

According to a survey conducted by Rakuten Insight on August 2023,

**
percent of respondents in Vietnam stated that they find both product videos and images most interesting among other types of user-generated content. Product reviews or testimonials and product ratings were also engaging among those surveyed.

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Most engaging types of user-generated content in Vietnam as of August 2023

CharacteristicShare of respondents
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Showing entries 1 to 9 (9 entries in total)
Statistic: Most engaging types of user-generated content in Vietnam as of August 2023

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Source

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In cooperation with

Rakuten Insight

Release date

October 2023

Region

Vietnam

Survey time period

August 10 to 31, 2023

Number of respondents

3,063 respondents

Age group

16 years and older

Special properties

among those who engaged with user-generated content

Method of interview

Online survey

Supplementary notes

Original question: "What type of user-generated content are you most interested in? (Choose all that applies)"

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