Gen Z shopper attitudes towards user-generated content in the U.S. 2023
In late 2023,
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in five Gen Z consumers living in the United States considered user-generated videos to be a vital source of information when researching products to buy. In general, many consumers valued visual content from other shoppers.Log in or register to access precise data.
Where do Gen Z consumers discover new products?
In the first quarter of 2023, the majority of Gen Z consumers began their shopping journeys online, either in online stores or on search engines. In addition to the internet, Gen Z consumers displayed a tendency to discover new products via celebrity endorsements and reviews by well-known individuals or expert bloggers. In other words, many Gen Z consumers discover new products online, as opposed to in person.
Gen Z shopping preferences
When surveyed, Gen Z shoppers around the world preferred to do most of their shopping online, as well. In an online environment, certain factors were more likely to increase the possibility of a purchase. User-generated content, for example, was important, as a post with lots of “likes” or good comments on social media would increase the likelihood of a purchase by about
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percent.Log in or register to access precise data.
