App subscription user retention over time 2025, by subscription type
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App subscriptions of different durations showed considerable variation in user retention, with weekly subscriptions seeing a more pronounced and faster user drop-off compared to long-term services. Subscription services with weekly plans decreased to
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percent user retention after only a month, compared to Log in or register to access precise data.
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percent retention with monthly plans and Log in or register to access precise data.
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percent retention with yearly plans. In contrast, yearly subscription plans saw a retention rate of over Log in or register to access precise data.
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percent throughout the year, but experienced a sharp decrease at renewal, falling to Log in or register to access precise data.
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percent.Log in or register to access precise data.
