Vogue: audience 2015, by platform
Women’s fashion magazine industry – additional information
Vogue magazine released its first issue in 1892 under Arthur Turnure as a weekly publication in the United States. At its beginnings, Vogue targeted a New York aristocracy audience to promote class and ceremony in fashion, as well as sports and social affairs. Today, Vogue releases editions in over 24 countries. When Anna Wintour became the editor-in-chief of American Vogue, she revitalized a dying magazine by making it more accessible for a broader audience.
Vogue remains one of the leading magazines in the United States based on the number of advertising pages it publishes with 2,691 pages in 2013, slightly above Elle magazine with 2,501 pages. Through advertisements, Vogue generated a revenue of 460 million U.S. dollars in that same year. In comparison, In Style magazine generated 484 million U.S. dollars in advertising revenue in 2013
Advertising revenue for fashion magazines in the United States has increased since 2009. Vogue has also branched out into a younger market, with the aim to secure readers of the next generation, when it released Miss Vogue in 2013. The foray into digital forms will also be important for Vogue and the magazine industry. As of 2011, 16 percent of downloaded electronic magazines were listed as women’s fashion magazines.