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Leading body lotion vendors in the U.S. based on sales 2013

The statistic highlights the leading hand and body lotion vendors in the United States in 2013, based on sales. In that year, Beiersdorf ranked third with sales of about 229.1 million U.S. dollars. Total sales in the hand and body lotion category amounted to about 1.75 billion U.S. dollars in 2013.

Hand and body lotion

A topical ointment which is usually applied to external skin, hand and body lotion is intended for application to unbroken skin to help smooth, re-hydrate and soften the epidermis. This segment of health and body care products continues to be one of the leading personal care categories sold throughout the modern world. The skin care product category was ranked fifth amongst the leading health and beauty care product categories in the United States, generating a total of approximately 2.27 billion U.S. dollars in sales.

In a world where literally every penny counts, these days it can be a pretty tough fight to justify which items should stay on the shelves, especially in the non-foods aisles. In 2012, the Aveeno Active Naturals Daily Moisturizing brand had a sales share of 4.4 percent in the United States; which equated to approximately 76.6 million U.S. dollars worth of sales. The Aveeno brand is owned by Johnson & Johnson, a multi-national medical devices, pharmaceutical and consumer packaged goods manufacturer.

The slow recovering economy has had some impact on skin care sales, as well as the entire HBC category. However, skin care is a need-based and an extremely high penetration category with products that generate frequent and continued usage, which helps insulate the category to some degree. There will always be strong potential for continued growth in the skin care category. This will be driven by continued innovation and the introduction of products developed to meet consumer' individual wants and needs. Products that increase usage occasions and encourage trade up to premium offerings will also help to drive growth in the category.

Leading hand and body lotion vendors in the United States in 2013, based on sales

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Release date

April 2014


United States

Survey time period

September 2012 to September 2013

Supplementary notes

Total U.S. sales through food, drug and mass merchandise outlets for the latest 52 week period ended September 8, 2013.

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Statistics on "Skin care market in the United Kingdom (UK)"

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