E-mail marketing performance in the business publishing/media sector N. America 2014

This timeline presents the e-mail marketing performance metrics for the business publishing/media sector in North America from the fourth quarter of 2010 to the first quarter of 2014. In the first quarter of 2011, the open rate for this sector amounted to 22.6 percent. Metrics for other industries can be found here.

E-mail marketing performance metrics in the business publishing/ media sector in North America from Q4 2010 to Q1 2014

Non-bounceOpen rateClick rateClick-to-open rate
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Release date

April 2014


North America

Survey time period

Q4 2010 to Q1 2014

Supplementary notes

The figures other than for Q1 2014 come from previous publications.

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Statistics on "E-mail usage in the United States"

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