Men's Shaving in the U.S. - Statistics & Facts
The men's shaving market in the United States will see steady growth over the coming years. In 2014, the shaving lotion/men's fragrances segment generated retail sales of approximately 791 million U.S. dollars. Interest in shaving and male grooming in general will continue to rise as the place of male celebrity is accorded greater importance; predominantly driven by the younger population.
As a result, average annual expenditure on shaving needs per consumer unit in the United States has increased from 14.94 U.S. dollars in 2007 to 21.57 U.S. dollars in 2015. Rising male interest in improving their physical allure is fueling growth in the male grooming products sector as a whole. Consumers will begin to see market growth driven not only by demand for essential products such as disposable razors and blades, but also for non-essential items like aftershaves and colognes. Product innovation and an expanding middle-class consumer base will see men's toiletries companies expand their existing product ranges and, in turn, drive market growth.
Men's Shaving in the U.S. - Important statistics
- 1. Market overview
+Male grooming market size worldwide 2012-2023- +E-commerce sales of the U.S. personal care market by segment 2014
- +U.S. men's grooming sales 2014, by channel
- Leading men's grooming brands in the U.S. 2014
- Percent market share of leading men's grooming brands in the U.S. 2014
- Sales growth of leading men's grooming brands in the U.S. 2014
- 2. Razors
- +Leading razor vendors in the U.S. 2016, based on sales
- +Percentage of razor sales in the U.S. by vendor 2016
- +Sales growth of the leading razor vendors in the U.S. 2016
- Leading razor brands in the U.S. 2016, based on sales
- Percentage of razor sales in the U.S. 2016, by brand
- Sales growth of leading razor brands in the U.S. 2016
- +Leading cartridge razor blade brands sales in the U.S. 2016
- +Sales share of the leading cartridge razor blade brands in the U.S. 2016
- +Usage of non-disposable razor blades in the U.S. 2011-2020
- +Types of non-disposable razor blades in the U.S. 2011-2016
- +Preferred brands of non-disposable razor blades in the U.S. 2012-2016
- +Usage of disposable razor blades / shavers in the U.S. 2011-2020
- +Brands of disposable razor blades / shavers in the U.S. 2012-2016
- 3. Shavers and scissors
- 4. Shaving cream and gel
- Leading shaving cream brands in the U.S. 2016
- Percentage of shaving cream brand sales in the U.S. 2016
- +Usage of shaving cream or gel in the U.S. 2011-2020
- +Types of shaving cream in the U.S. 2011-2016
- +Kinds of shaving cream or gel in the U.S. 2011-2016
- +Forms of shaving cream or gel in the U.S. 2011-2016
- +Preferred brands of shaving cream or gel in the U.S. 2011-2016
- +Leading lotion/cologne/talc brands in the U.S. 2016
- Percentage of lotion/cologne/talc brand sales in the U.S. 2016
- 5. Consumer spending and behavior
- +U.S. household expenditure on shaving needs 2007-2015
- +Consumers who've purchased or received men's grooming gift boxes in the U.S. 2015
- +Grooming products men buy themselves in the U.S. 2015
- +Men's grooming activities reported by women in the U.S. 2015
- +Consumer attitudes towards men's grooming products in the U.S. 2015
- +Type of men's facial hair preferred by women in the U.S. 2015
- +Women's attitudes towards men with beards in the U.S. 2015
- +Consumer view of whether men should shave their armpits in the U.S. 2015
- +Men's view of whether men should shave their legs in the U.S. 2015
- +Women's view of whether men should shave their legs in the U.S. 2015
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