As a result, average annual expenditure on shaving needs per consumer unit in the United States has increased from 14.94 U.S. dollars in 2007 to 21.62 U.S. dollars in 2019. As of 2020, it decreased to nearly 15 million U.S. dollars.
Rising male interest in improving their physical allure is fueling growth in the male grooming products sector as a whole. Consumers will begin to see market growth driven not only by demand for essential products such as disposable razors and blades, but also for non-essential items like aftershaves and colognes. Product innovation and an expanding middle-class consumer base will see men's toiletries companies expand their existing product ranges and, in turn, drive market growth.
