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Digital display ad sales in the United Kingdom (UK) 2014, by sales method and ad type

Distribution of digital display ad sales in the United Kingdom (UK) in 2014, by sales method and ad type

by Statista Research Department, last edited Jun 29, 2015
Digital display ad sales in the United Kingdom (UK) 2014, by sales method and ad type This statistic illustrates the distribution of the digital display advertising market in the United Kingdom (UK) in 2014, by sales method used and type of digital display ad. The source indicates that in 2014, roughly 45 percent of digital display advertising was traded programmatically, either direct or via exchanges, up from 28 percent in 2013. Coming out to 960 million British pounds of programmatic digital display ad spending that year.
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Distribution of digital display ad sales in the United Kingdom (UK) in 2014, by sales method and ad type

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