Digital display ad sales in the United Kingdom (UK) 2014, by sales method and ad type

This statistic illustrates the distribution of the digital display advertising market in the United Kingdom (UK) in 2014, by sales method used and type of digital display ad. The source indicates that in 2014, roughly 45 percent of digital display advertising was traded programmatically, either direct or via exchanges, up from 28 percent in 2013. Coming out to 960 million British pounds of programmatic digital display ad spending that year.

Distribution of digital display ad sales in the United Kingdom (UK) in 2014, by sales method and ad type

Programmatic - direct*Programmatic - exchanges*DirectNetworks
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Sources

Release date

June 2015

Region

United Kingdom

Survey time period

2014

Supplementary notes

* ‘Programmatic’ refers to display ads that are bought and sold using automated systems and processes such as real-time bidding.

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Statistics on "Programmatic advertising in the United Kingdom (UK)"

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