This statistic depicts the total annual marketing and advertising expenditure from 2011 to 2016 for Staples, an American office supply retailer. In 2013, Staples spent 498.8 million U.S. dollars on advertising and marketing. The American company's advertising expenditure has been on the decline since 2011.
Annual advertising and marketing expenditure of Staples from 2011 to 2016 (in million U.S. dollars)*
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$149 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Staples
Industry overview
8
- Premium Statistic United States: office supplies and stationery store sales 1992-2021
- Basic Statistic Forecast: sales value office supply and stationery stores US 2008-2020
- Basic Statistic U.S. household expenditure on stationery, stationery supplies, giftwrap 2007-2022
- Premium Statistic U.S. office equipment e-retail share 2013-2018
- Premium Statistic Value of the U.S. office stationery and supplies B2B market in 2016 and 2021
- Premium Statistic United States: office stationery wholesale industry revenue 2012-2022
- Basic Statistic Hobby & stationery: top 5 online stores in the United States in 2021, by net sales
- Premium Statistic Number of establishments of the U.S. office stationery wholesale industry 2004-2018
Financial performance
5
- Premium Statistic Staples: sales worldwide 2017-2021
- Premium Statistic Staples: North American vs. international sales 2012-2015
- Premium Statistic Staples: Percent of annual sales by product category 2011-2016
- Premium Statistic Gross profit of Staples 2009-2016
- Premium Statistic Staples: Operating income 2011-2016
Company information
4
- Premium Statistic Staples: Stores open at end of period 2009-2016
- Premium Statistic Staples: number of stores in selected countries 2022, by country
- Premium Statistic Number of employees of the U.S. office stationery wholesale industry 2004-2018
- Premium Statistic Staples: Advertising and marketing expenditure 2011-2016
Further related statistics
19
- Advertising share of marketing spending in the U.S. 2007-2016
- Dialogue marketing advertising expenditure in Germany 2016-2022
- Dialogue marketing advertising expenditure in Germany 2020-2022, by segment
- Expenditure for dialogue marketing media per user in Germany 2013-2014
- Leading office supply retailers in the U.S. 2013, based on online sales
- Leading office supply retailers in the U.S. 2013, based on online sales per store
- Sales of the leading office supply stores in the U.S. 2011-2012, per store
- Number of U.S. stores of the leading office supply retailers in the U.S. 2013
- Leading office supply stores in the U.S. 2011-2012, based on retail sales
- Revenues from retail sales in newspapers & stationery stores in Czechia 2010-2017
- Number of employees in newspapers & stationery retail stores in Czechia 2010-2017
- Sales increase of office and school supplies in the U.S. 2015, by product
- Target advertising spending 2013-2022
- Advertising spending in Sweden 2017, by industry sector
- Canada: number of office supplies and stationery stores 2021, by province
- Ricoh's R&D expenses FY 2013-2022
- Need for hires by roles in marketing according to European marketers 2014 to 2016
- Market value of stationery supplies in China 2013-2020
- Breakdown of sales value of the group Bic worldwide 2021 by category
Further Content: You might find this interesting as well
Statistics
- Advertising share of marketing spending in the U.S. 2007-2016
- Dialogue marketing advertising expenditure in Germany 2016-2022
- Dialogue marketing advertising expenditure in Germany 2020-2022, by segment
- Expenditure for dialogue marketing media per user in Germany 2013-2014
- Leading office supply retailers in the U.S. 2013, based on online sales
- Leading office supply retailers in the U.S. 2013, based on online sales per store
- Sales of the leading office supply stores in the U.S. 2011-2012, per store
- Number of U.S. stores of the leading office supply retailers in the U.S. 2013
- Leading office supply stores in the U.S. 2011-2012, based on retail sales
- Revenues from retail sales in newspapers & stationery stores in Czechia 2010-2017
- Number of employees in newspapers & stationery retail stores in Czechia 2010-2017
- Sales increase of office and school supplies in the U.S. 2015, by product
- Target advertising spending 2013-2022
- Advertising spending in Sweden 2017, by industry sector
- Canada: number of office supplies and stationery stores 2021, by province
- Ricoh's R&D expenses FY 2013-2022
- Need for hires by roles in marketing according to European marketers 2014 to 2016
- Market value of stationery supplies in China 2013-2020
- Breakdown of sales value of the group Bic worldwide 2021 by category
Staples. (March 9, 2017). Annual advertising and marketing expenditure of Staples from 2011 to 2016 (in million U.S. dollars)* [Graph]. In Statista. Retrieved December 02, 2023, from https://www.statista.com/statistics/317025/staples-inc-advertising-expenditure/
Staples. "Annual advertising and marketing expenditure of Staples from 2011 to 2016 (in million U.S. dollars)*." Chart. March 9, 2017. Statista. Accessed December 02, 2023. https://www.statista.com/statistics/317025/staples-inc-advertising-expenditure/
Staples. (2017). Annual advertising and marketing expenditure of Staples from 2011 to 2016 (in million U.S. dollars)*. Statista. Statista Inc.. Accessed: December 02, 2023. https://www.statista.com/statistics/317025/staples-inc-advertising-expenditure/
Staples. "Annual Advertising and Marketing Expenditure of Staples from 2011 to 2016 (in Million U.S. Dollars)*." Statista, Statista Inc., 9 Mar 2017, https://www.statista.com/statistics/317025/staples-inc-advertising-expenditure/
Staples, Annual advertising and marketing expenditure of Staples from 2011 to 2016 (in million U.S. dollars)* Statista, https://www.statista.com/statistics/317025/staples-inc-advertising-expenditure/ (last visited December 02, 2023)
Annual advertising and marketing expenditure of Staples from 2011 to 2016 (in million U.S. dollars)* [Graph], Staples, March 9, 2017. [Online]. Available: https://www.statista.com/statistics/317025/staples-inc-advertising-expenditure/