UK marketers: is content marketing an innovation in marketing?

This statistic illustrates UK marketers' responses to survey questions about the extent to which content marketing is a new development in marketing. During the survey in May 2014, 39 percent of marketers reported thinking that content marketing was not anything new or different.

To what extent do you agree with the following statements about content marketing?

AgreeDisagreeUnsure/don't know
----
----
----
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

2014

Region

United Kingdom

Survey time period

May 2014

Number of respondents

600 respondents

Special properties

marketers

Supplementary notes

Date of publication not given.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Content marketing"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.