Canada: smartphone users who recall form of mobile ad 2013

This statistic shows the responses to a survey about mobile advertising format recall in Canada as of November 2013. In 2013, 53 percent of respondents recalled seeing mobile ads in mobile apps. Of those who were able to recall mobile app advertisements, 14 percent found them appealing.

Smartphone users who recall seeing form of mobile ads in Canada as of November 2013

Share of respondents
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Release date

December 2013



Survey time period

November 2013

Number of respondents

867 respondents

Special properties

Respondents that recall mobile advertising on smartphone

Method of interview

Online survey

Supplementary notes

Question: Which of the following advertisment do you recall seeing on your smartphone in the past month?
Weighted base

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