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Size of the sports nutrition market in the U.S. 2015-2020, by product

In 2015, the sports protein powder product category had a market value of 4.7 billion U.S. dollars, a figure which is expected to grow to 7.55 billion U.S dollars by 2020.

U.S. Protein market

Protein is an essential nutrient that can be found in foods like eggs, beans, meat, fish, and dairy. In recent years a protein-based diet has becoming increasingly popular. As a result, it is a very common ingredient in many workout supplements and energy bars. The sales value of protein and meal replacement supplements in the United States reached 3.37 billion U.S. dollars in 2017, up from 2.86 billion U.S. dollars in 2015.

Protein consumption in the U.S.

The sports nutrition and weight loss supplement market covers a wide variety of different product types which boast a range of benefits. However, the most popular type of sports nutrition supplement in the United States is protein. Nearly 80 percent of Americans consume meat as their primary source of protein, followed by eggs and dairy. Only around 10 percent of U.S. consumers rely on protein supplements as their main source of protein.

Market value of sports nutrition and protein products in the United States from 2015 to 2020, by product category

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Release date

September 2015


United States

Survey time period


Supplementary notes

* The source adds the following information: "All data for 2015 and 2020, except sports drinks, which is for 2014 and projections for 2019"
Figures have been estimated.

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Statistics on "Protein market"

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