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Programmatic TV ad spend in the U.S. 2015-2020
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Programmatic TV ad spend in the U.S. 2015-2020
Programmatic television advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)
by A. Guttmann,
last edited
Feb 11, 2019
The timeline shows programmatic television advertising spending in the United States from 2015 to 2020. The source projected the spending was going to grow from 1.75 billion U.S. dollars in 2018 to 4.73 billion in 2020.
Programmatic television advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)
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by A. Guttmann,
last edited
Feb 11, 2019
The timeline shows programmatic television advertising spending in the United States from 2015 to 2020. The source projected the spending was going to grow from 1.75 billion U.S. dollars in 2018 to 4.73 billion in 2020.
- Show sources information
- Show publisher information
- Release date
- December 2018
- Region
- United States
- Survey time period
- 2015 to 2018
- Special properties
- the use of software platforms to automate the buying or selling of live TV advertising distributed through cable, satellite or broadcast networks
- Supplementary notes
- * Forecast.
Source
- Show sources information
- Show publisher information
- Release date
- December 2018
More information
- Region
- United States
- Survey time period
- 2015 to 2018
- Special properties
- the use of software platforms to automate the buying or selling of live TV advertising distributed through cable, satellite or broadcast networks
- Supplementary notes
- * Forecast.
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Programmatic display ad spending in the U.S. 2013-2020
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Statistics on "Programmatic advertising"
- Overview
The most important statistics
- Global programmatic advertising spending in 2017 and 2019 (in billion U.S. dollars)Programmatic ad spending worldwide 2017-2019
- Programmatic digital display advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)Programmatic display ad spending in the U.S. 2013-2020
- Share of marketing professionals who bought media programmatically in the United States as of July 2017Popularity of programmatic media buying among U.S. marketers 2017
- Share of digital marketers spending the majority of their ad budgets on programmatic advertising in the United States in 2017, by mediumShare of U.S. marketers spending most on programmatic ads 2017, by medium
- Programmatic digital display ad spending in the United States from 2016 to 2020, by transaction method (in billion U.S. dollars)Programmatic display ad spending in the U.S. 2016-2020, by transaction method
- Leading methods of purchasing advertising programmatically according to marketers in the United States as of March 2016Programmatic advertising bought by marketers in the U.S. 2016, by method
- Programmatic digital display ad spending in the United States from 2016 to 2020, by channel (in billion U.S. dollars)Programmatic display ad spending in the U.S. 2016-2020, by channel
- Average number of ad networks, exchanges and supply-side platforms (SSPs) used by publishers in the United States from June 2016 to June 2018Average number of ad networks, exchanges and SSPs used by U.S. publishers 2016-2018
- Mobile programmatic
The most important statistics
- Mobile programmatic digital display advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)Mobile programmatic display ad spend in the U.S. 2014-2019
- Share of programmatic in mobile display advertising spending in the United States from 2014 to 2019Share of programmatic in mobile display ad spend in the U.S. 2014-2019
- Change in mobile programmatic display advertising spending in the United States from 2014 to 2019Mobile programmatic display ad spend growth in the U.S. 2014-2019
- What are the pain points that inhibit adoption of mobile programmatic?Obstacles to adoption of mobile programmatic advertising worldwide 2016
- What goals are you trying to achieve via mobile programmatic advertising today?Goals of mobile programmatic advertising worldwide 2016
- What are the most popular targeting parameters for mobile ads you buy via programmatic channels?Targeting parameters of mobile programmatic advertising worldwide 2016
- Video programmatic
The most important statistics
- Programmatic digital video advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)Programmatic digital video ad spend in the U.S. 2013-2020
- Share of programmatic in digital video advertising spending in the United States from 2013 to 2017Share of programmatic in digital video ad spend in the U.S. 2013-2017
- Change in programmatic digital video advertising spending in the United States from 2014 to 2018Programmatic digital video ad spend growth in the U.S. 2014-2018
- Are you shifting budget from any of these channels to focus on programmatic video?Shift in advertising budgets worldwide to programmatic video 2016
- What do you see as the most significant challenges to programmatic video in 2016?Most significant challenges to programmatic video advertising worldwide 2016
- Programmatic & addressable TV
The most important statistics
- Programmatic television advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)Programmatic TV ad spend in the U.S. 2015-2020
- Share of programmatic in TV advertising spending in the United States from 2015 to 2019Share of programmatic in TV ad spend in the U.S. 2015-2019
- Change in programmatic TV advertising spending in the United States from 2015 to 2019Programmatic TV ad spend growth in the U.S. 2015-2019
- Types of TV inventory marketers in the United States were interested in buying programmatically as of March 2016Types of TV inventory bought programmatically by marketers in the U.S. 2016
- Most important benefits of programmatic TV according to marketers in the United States in 2016Benefits of programmatic TV advertising in the U.S. 2016
- Which of the following companies do you consider 'serious players' in programmatic television?Leading companies in programmatic TV according to marketers in the U.S. 2016
- Addressable TV advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)Addressable TV ad spend in the U.S. 2015-2020
- Share of marketing professionals using addressable and data-enabled TV advertising in the United States as of January 2018Addressable & data-enabled TV adoption among U.S. advertisers 2018
- Programmatic ad fraud
The most important statistics
- Estimated cost of digital ad fraud worldwide in 2018 and 2022 (in billion U.S. dollars)Digital ad fraud losses worldwide 2018-2022
- Estimated cost of digital ad fraud in the United States from 2011 to 2021 (in billion U.S. dollars)Digital ad fraud losses in the U.S. 2011-2021
- Programmatic ad fraud rates worldwide in 1st quarter 2017, by industryGlobal programmatic ad fraud rates in Q1 2017, by vertical
- Programmatic ad fraud rates worldwide in 1st quarter 2017, by browserGlobal programmatic ad fraud rates in Q1 2017, by browser
- Programmatic ad fraud rates in selected countries worldwide in 1st quarter 2017Global programmatic ad fraud rates in Q1 2017, by country
- Share of ad impressions flagged on objectionable content on programmatic campaigns in the United States in 2nd half 2016, by sourceShare of programmatic ad impressions flagged on objectionable content U.S. H2 2016
- Leading actions taken to ensure the quality of programmatic ads according to marketers in North America as of April 2017Actions ensuring quality of programmatic ads among marketers in North America 2017
- Header bidding
The most important statistics
- Share of publishers doing header bidding in the United States as of November 2017Share of publishers using pre-bidding solutions in the U.S. 2017
- Share of publishers doing header bidding in the United States as of November 2017, by typeShare of publishers using pre-bidding solutions in the U.S. 2017, by type
- Leading header bidders used by publishers in the United States as of November 2017Leading pre-bid solutions providers used by publishers in the U.S. 2017
- Growth rates of monetized header bidding advertising impressions volume worldwide from 1st quarter 2017 to 3rd quarter 2018, by deviceMonetized header bidding ad impression volume growth worldwide 2018, by device
- Distribution of monetized mobile web header bidding advertising impressions worldwide in 1st quarters of 2017 and 2018, by regionMonetized mobile web header bidding ad impressions worldwide 2017-2018, by region
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Leading benefits of advanced TV advertising in the U.S. in 2018
- Leading challenges of advanced TV advertising in the U.S. in 2018
- Desktop programmatic display ad spend in the U.S. 2014-2017
- Desktop programmatic display ad spend growth in the U.S. 2014-2017
- Mexico: programmatic share in digital ad spend 2015-2016
- Italy: major obstacles in programmatic marketing development 2018
- Programmatic advertising strategy of publishers in Western Europe 2016
- Key reasons to invest in programmatic advertising in Western Europe 2016
- Expected increase in programmatic advertising in Europe 2016, by stakeholder type
- Key impacts of programmatic advertising investments among agencies in Europe 2016
- Market share of programmatic video advertising in Switzerland 2012-2020
- Italy: major opportunities in programmatic marketing development 2018
- Shift from linear TV to online video advertising budget use worldwide 2017, by region
- Key reasons to invest in programmatic advertising in Northern Europe 2016
- Key impacts of programmatic advertising investments among advertisers in Europe 2016
- This Is Us: ad price on U.S. TV 2014-2019
- GRPs of leading campaigns: TV advertising Spain July 2015
- Italy: yoy percentage change in digital advertising companies turnover 2015-2017
- Key barriers to programmatic ad investment in Southern Europe 2016
- Programmatic advertising strategy of publishers in Southern Europe 2016
Studies
- TV advertising worldwide
- TV advertising in the U.S.
- Programmatic advertising
- Television in Germany
- Attitudes Towards Programmatic Advertising 2018
- Advanced TV Trends
- Direct Impact: How TV Drives Outcomes for Direct-Disruptor Brands
- Attitudes towards Programmatic Advertising in Europe 2015
- Attitudes Towards Programmatic Advertising October 2016
- Attitudes Towards Programmatic Advertising June 2016
- Advertising market in the U.S.
- Programmatic Advertising: le dinamiche del mercato
- Advertising in the Netherlands
- Advertising worldwide
- Digital advertising in Europe
Statistics on "Programmatic advertising"
- Global programmatic advertising spending in 2017 and 2019 (in billion U.S. dollars)
- Programmatic digital display advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)
- Share of marketing professionals who bought media programmatically in the United States as of July 2017
- Share of digital marketers spending the majority of their ad budgets on programmatic advertising in the United States in 2017, by medium
- Programmatic digital display ad spending in the United States from 2016 to 2020, by transaction method (in billion U.S. dollars)
- Leading methods of purchasing advertising programmatically according to marketers in the United States as of March 2016
- Programmatic digital display ad spending in the United States from 2016 to 2020, by channel (in billion U.S. dollars)
- Average number of ad networks, exchanges and supply-side platforms (SSPs) used by publishers in the United States from June 2016 to June 2018
- Types of programmatic advertising bought by marketers in the United States as of July 2017
- How would you rate your organization’s capabilities in the following areas?
- Attitudes of buyers towards programmatic advertising in the United States as of March 2017
- Perceived level of ROI generated by selected digital marketing channels according to marketers worldwide as of June 2017
- As a buyer of programmatic, which of the following issues do you perceive as barriers to programmatic adoption by your advertisers?
- Mobile programmatic digital display advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Share of programmatic in mobile display advertising spending in the United States from 2014 to 2019
- Change in mobile programmatic display advertising spending in the United States from 2014 to 2019
- What are the pain points that inhibit adoption of mobile programmatic?
- What goals are you trying to achieve via mobile programmatic advertising today?
- What are the most popular targeting parameters for mobile ads you buy via programmatic channels?
- Programmatic digital video advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)
- Share of programmatic in digital video advertising spending in the United States from 2013 to 2017
- Change in programmatic digital video advertising spending in the United States from 2014 to 2018
- Are you shifting budget from any of these channels to focus on programmatic video?
- What do you see as the most significant challenges to programmatic video in 2016?
- Programmatic television advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)
- Share of programmatic in TV advertising spending in the United States from 2015 to 2019
- Change in programmatic TV advertising spending in the United States from 2015 to 2019
- Types of TV inventory marketers in the United States were interested in buying programmatically as of March 2016
- Most important benefits of programmatic TV according to marketers in the United States in 2016
- Which of the following companies do you consider 'serious players' in programmatic television?
- Addressable TV advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)
- Share of marketing professionals using addressable and data-enabled TV advertising in the United States as of January 2018
- Leading benefits of addressable TV advertising according to marketers in the United States as of March 2017
- Leading obstacles to using addressable TV advertising according to marketers in the United States as of March 2017
- Estimated cost of digital ad fraud worldwide in 2018 and 2022 (in billion U.S. dollars)
- Estimated cost of digital ad fraud in the United States from 2011 to 2021 (in billion U.S. dollars)
- Programmatic ad fraud rates worldwide in 1st quarter 2017, by industry
- Programmatic ad fraud rates worldwide in 1st quarter 2017, by browser
- Programmatic ad fraud rates in selected countries worldwide in 1st quarter 2017
- Share of ad impressions flagged on objectionable content on programmatic campaigns in the United States in 2nd half 2016, by source
- Leading actions taken to ensure the quality of programmatic ads according to marketers in North America as of April 2017
- Share of publishers doing header bidding in the United States as of November 2017
- Share of publishers doing header bidding in the United States as of November 2017, by type
- Leading header bidders used by publishers in the United States as of November 2017
- Growth rates of monetized header bidding advertising impressions volume worldwide from 1st quarter 2017 to 3rd quarter 2018, by device
- Distribution of monetized mobile web header bidding advertising impressions worldwide in 1st quarters of 2017 and 2018, by region
- Leading benefits of advanced TV advertising according to advertisers in the United States as of January 2018
- Leading challenges of advanced TV advertising according to advertisers in the United States as of January 2018
- Desktop/laptop programmatic digital display advertising spending in the United States from 2014 to 2017 (in billion U.S. dollars)
- Change in desktop/laptop programmatic display advertising spending in the United States from 2014 to 2017
- Share of programmatic in digital advertising spending in Mexico in 2015 and 2016
- Major obstacles in programmatic marketing development in Italy in 2018
- Programmatic advertising operational models used by publishers in Western Europe in 2016*
- Most important reasons to invest in programmatic advertising in Western Europe in 2016*
- Share of respondents that expected an increase in programmatic advertising over the next 12 months in Europe in 2016, by stakeholder type
- Key business impacts of programmatic advertising investments according to agencies in Europe in 2016
- Market share of programmatic video advertising on the whole video advertising market in Switzerland from 2012 to 2020*
- Major opportunities in programmatic marketing development in Italy in 2018
- Proportion of TV advertising budget expected to shift from linear television networks to online video according to marketers worldwide as of March 2017, by region
- Most important reasons to invest in programmatic advertising in Northern Europe in 2016*
- Key business impacts of programmatic advertising investments according to advertisers in Europe in 2016
- Cost of a 30-second TV spot during This Is Us in the United States from 2016/17 to 2018/19 TV season (in U.S. dollars)
- Gross rating points of the leading advertising campaigns on TV in Spain in July 2015
- Year-on-year percentage change in advertising companies turnover in Italy from 2015 to 2017, by type
- Main barriers to programmatic advertising investments in Southern Europe in 2016*
- Programmatic advertising operational models used by publishers in Southern Europe in 2016*
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