It was forecast that programmatic TV advertising spending in the United States would reach 4.73 billion U.S. dollars in 2020, representing a 70.9 percent growth compared to previous year, when the spending was calculated at 2.77 billion dollars.
Programmatic television advertising spending in the United States from 2015 to 2021 (in billion U.S. dollars)
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eMarketer. (October 14, 2019). Programmatic television advertising spending in the United States from 2015 to 2021 (in billion U.S. dollars) [Graph]. In Statista. Retrieved May 16, 2022, from https://www.statista.com/statistics/612247/programmatic-tv-ad-spend-usa/
eMarketer. "Programmatic television advertising spending in the United States from 2015 to 2021 (in billion U.S. dollars)." Chart. October 14, 2019. Statista. Accessed May 16, 2022. https://www.statista.com/statistics/612247/programmatic-tv-ad-spend-usa/
eMarketer. (2019). Programmatic television advertising spending in the United States from 2015 to 2021 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: May 16, 2022. https://www.statista.com/statistics/612247/programmatic-tv-ad-spend-usa/
eMarketer. "Programmatic Television Advertising Spending in The United States from 2015 to 2021 (in Billion U.S. Dollars)." Statista, Statista Inc., 14 Oct 2019, https://www.statista.com/statistics/612247/programmatic-tv-ad-spend-usa/
eMarketer, Programmatic television advertising spending in the United States from 2015 to 2021 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/612247/programmatic-tv-ad-spend-usa/ (last visited May 16, 2022)