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Programmatic TV ad spend in the U.S. 2015-2021

Published by Statista Research Department, Jan 6, 2023
It was forecast that programmatic TV advertising spending in the United States would reach 4.73 billion U.S. dollars in 2020, representing a 70.9 percent growth compared to previous year, when the spending was calculated at 2.77 billion dollars.

Programmatic television advertising spending in the United States from 2015 to 2021 (in billion U.S. dollars)

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Release date

October 2019

Region

United States

Survey time period

2015 to 2019

Special properties

the use of software platforms to automate the buying or selling of live TV advertising distributed through cable, satellite or broadcast networks

Supplementary notes

* Forecast.

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Overview

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Formats

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Social media

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Mobile

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Programmatic

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Marketer insights

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Topics

Television advertising in the U.S.Advertising in the United StatesAdvertising in North AmericaTelevision in the United StatesAdvertising consumption and perception in the U.S.
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