Distribution of digital travel sales worldwide from 2014 to 2020, by region

Share of global digital travel sales 2014-2020, by region This timeline shows the share of global online travel sales, by region from 2014 to 2020. In 2015, North America accounted for 35.8 percent of the total global online travel sales. This figure was projected to drop to 28.9 percent by 2019.
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North AmericaWestern EuropeAsia PacificLatin AmericaMiddle East and AfricaCentral and Eastern Europe
201434%29.8%24.7%5.3%4.3%1.2%
201535.8%26.2%28.4%4.6%3.8%1.2%
2016*33.8%24.8%31.5%4.9%3.9%1.2%
2017*31.8%23.5%34.3%5.1%4.1%1.2%
2018*30.2%22.3%36.6%5.3%4.4%1.2%
2019*28.9%21.2%38.5%5.5%4.7%1.2%
2020*27.6%20.2%40.2%5.7%5%1.2%
North AmericaWestern EuropeAsia PacificLatin AmericaMiddle East and AfricaCentral and Eastern Europe
201434%29.8%24.7%5.3%4.3%1.2%
201535.8%26.2%28.4%4.6%3.8%1.2%
2016*33.8%24.8%31.5%4.9%3.9%1.2%
2017*31.8%23.5%34.3%5.1%4.1%1.2%
2018*30.2%22.3%36.6%5.3%4.4%1.2%
2019*28.9%21.2%38.5%5.5%4.7%1.2%
2020*27.6%20.2%40.2%5.7%5%1.2%
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This timeline shows the share of global online travel sales, by region from 2014 to 2020. In 2015, North America accounted for 35.8 percent of the total global online travel sales. This figure was projected to drop to 28.9 percent by 2019.
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Release date
July 2016
Region
Worldwide
Survey time period
2014 to 2016
Supplementary notes
* Forecast
Includes leisure and unmanaged business travel sales booked via any device.
2014 data from earlier publication
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