This survey shows the share of advertisers who programmatically purchased advertising in Finland in December, 2015. Out of the 95 responses, 57 percent used programmatic purchasing of advertising through a media agency. 18 percent were making purchases in-house while 23 percent did not use any programmatic purchasing at all.
Use of programmatic purchasing of digital advertising in Finland in 2015
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mainostajat.fi. (February 15, 2016). Use of programmatic purchasing of digital advertising in Finland in 2015 [Graph]. In Statista. Retrieved September 20, 2024, from https://www.statista.com/statistics/528242/finland-programmatic-purchasing-of-advertising/
mainostajat.fi. "Use of programmatic purchasing of digital advertising in Finland in 2015." Chart. February 15, 2016. Statista. Accessed September 20, 2024. https://www.statista.com/statistics/528242/finland-programmatic-purchasing-of-advertising/
mainostajat.fi. (2016). Use of programmatic purchasing of digital advertising in Finland in 2015. Statista. Statista Inc.. Accessed: September 20, 2024. https://www.statista.com/statistics/528242/finland-programmatic-purchasing-of-advertising/
mainostajat.fi. "Use of Programmatic Purchasing of Digital Advertising in Finland in 2015." Statista, Statista Inc., 15 Feb 2016, https://www.statista.com/statistics/528242/finland-programmatic-purchasing-of-advertising/
mainostajat.fi, Use of programmatic purchasing of digital advertising in Finland in 2015 Statista, https://www.statista.com/statistics/528242/finland-programmatic-purchasing-of-advertising/ (last visited September 20, 2024)
Use of programmatic purchasing of digital advertising in Finland in 2015 [Graph], mainostajat.fi, February 15, 2016. [Online]. Available: https://www.statista.com/statistics/528242/finland-programmatic-purchasing-of-advertising/