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Programmatic purchasing of advertising in Finland in December 2015

This survey shows the share of advertisers who programmatically purchased advertising in Finland in December, 2015. Out of the 95 responses, 57 percent used programmatic purchasing of advertising through a media agency. 18 percent were making purchases in-house while 23 percent did not use any programmatic purchasing at all.

Use of programmatic purchasing of digital advertising in Finland in 2015

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Source

Release date

February 2016

Region

Finland

Survey time period

December, 2015

Number of respondents

95 respondents

Special properties

companies

Method of interview

Questionnaire

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