Number of consumers of most popular instant coffee drink brands in Germany 2013-2017

Number of consumers of the most popular instant coffee specialties (e.g. cappuccino, latte macchiato etc.) in Germany from 2013 to 2017

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Release date

November 2017

Region

Germany

Survey time period

2013 to 2017

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on base:
The survey is based on the German-speaking population aged 14 years and older.

Information on random sample:
2013: 23,083 respondents, projected base of 70.33 million persons
2014: 23,093 respondents, projected base of 70.53 million persons
2015: 23,090 respondents, projected base of 69.24 million persons
2016: 23,102 respondents, projected base of 69.56 million persons
2017: 23,106 respondents, projected base of 70.09 million persons
Figures are based on the following study:
2013: VuMA 2014; 2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018.

Further information on methodology can the found here.

Original survey question: "Which of the following brands of instant coffee specialties have you drunk during the past four weeks?"
(Original German question: "Welche der folgenden Marken von löslichen Kaffee-Spezialitäten haben Sie persönlich innerhalb der letzten vier Wochen getrunken?")

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