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Fragrances: share of factors of purchase decision women 18 to 24 years UK 2016

This statistic portrays the share of factors influencing the purchase decision regarding fragrances among women aged 18 to 24 years in the United Kingdom (UK) in the year 2016. The major driver was the smell, amounting to a share of 85 percent, followed by the availability of testers in shops, accounting for 36 percent. Bottle design was the least important factor mentioned with a share of 29 percent.

Share of factors influencing the purchase decision of fragrances among women, aged 18 to 24 years, in the United Kingdom (UK), 2016

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Source

Release date

2016

Region

United Kingdom

Survey time period

01.2016

Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

women

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Statistics on "Fragrances in the United Kingdom (UK)"

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