Performance of influencer content compared to brand-created content in the U.S. 2017

The graph shows the benefits of influencer marketing content in comparison to brand-created content on channels other than social media according to marketers in the United States as of November 2017. During the survey, 12 percent of responding marketers stated that when integrated to other channels, influencer content greatly outperformed their brand created content.

Benefits of influencer marketing content in comparison to brand-created content on channels other than social media according to marketers in the United States as of November 2017

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Source

Release date

November 2016

Region

United States

Survey time period

October and November 2016

Number of respondents

181 marketers

Supplementary notes

Question: How does influencer content perform in relation to your brand- created content when you use it in other channels?
The source does not provide information on the type of survey used.
Multiple answers were possible.

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Statistics on "Influencer marketing"

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