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Benefits of influencer marketing content in comparison to brand-created content on channels other than social media according to marketers in the United States as of November 2017

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Performance of influencer content compared to brand-created content in the U.S. 2017 The graph shows the benefits of influencer marketing content in comparison to brand-created content on channels other than social media according to marketers in the United States as of November 2017. During the survey, 12 percent of responding marketers stated that when integrated to other channels, influencer content greatly outperformed their brand created content.
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The graph shows the benefits of influencer marketing content in comparison to brand-created content on channels other than social media according to marketers in the United States as of November 2017. During the survey, 12 percent of responding marketers stated that when integrated to other channels, influencer content greatly outperformed their brand created content.
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Release date
November 2016
Region
United States
Survey time period
October and November 2016
Number of respondents
181 marketers
Supplementary notes
Question: How does influencer content perform in relation to your brand- created content when you use it in other channels?
The source does not provide information on the type of survey used.
Multiple answers were possible.
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