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Performance of influencer content compared to brand-created content in the U.S. 2021

Performance of influencer marketing content in comparison to brand-created content on channels other than social media according to marketers in the United States as of March 2021

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Sources

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Release date

April 2021

Region

United States

Survey time period

February and March 2021

Number of respondents

163 marketers

Supplementary notes

Question: How does influencer content perform in relation to your brand- created content when you use it in other channels?
The source does not provide information on the type of survey used.
Multiple answers were possible.

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Statistics on "Influencer marketing in the United States"

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