T. Ozbun
Research expert covering food retail and all food topics for Italy and Brazil
Get in touch with us nowItaly: top 10 food companies in 2014-2016, by revenues
In Italy, the company Lavazza is among the ten food companies generating the highest revenues between 2014 and 2016. In particular, the revenues of the company increased from 1.34 billion euros in 2014 to 1.89 billion euros in 2016. In the following year, the turnover value reached about two billion euros. The Italian company Luigi Lavazza S.p.a. operates in the coffee industry and has its headquarter in Turin.
Lavazza brand online
Aside from a positive financial performance, Lavazza set successful marketing strategies online. A survey conducted in 2018 among professionals of the digital industry showed that the Italian company was the second most successful case in content marketing actions. Further, the brand perception among consumers was quite positive too. According to data published in 2018, 15.5 percent of analyzed media content described Lavazza's quality in a positive way. Utility and innovation were other relevant value drivers associated to the brand.
New coffee market
Lavazza is not only a producer of traditional roasted coffee, but also the leading Italian company in the production and distribution of pods and capsules. In 2017, Lavazza generated 1.4 billion euros revenues in this market.
Lavazza brand online
Aside from a positive financial performance, Lavazza set successful marketing strategies online. A survey conducted in 2018 among professionals of the digital industry showed that the Italian company was the second most successful case in content marketing actions. Further, the brand perception among consumers was quite positive too. According to data published in 2018, 15.5 percent of analyzed media content described Lavazza's quality in a positive way. Utility and innovation were other relevant value drivers associated to the brand.
New coffee market
Lavazza is not only a producer of traditional roasted coffee, but also the leading Italian company in the production and distribution of pods and capsules. In 2017, Lavazza generated 1.4 billion euros revenues in this market.
