This statistic displays the results of a survey on the key advertising effectiveness metrics used by publishers to evaluate programmatic display campaigns in Europe in 2016. Of publishers, 52 percent stated to use clicks on advertisements as a key advertising effectiveness metric.
Key advertising effectiveness metrics used to evaluate programmatic display campaigns by publishers in Europe in 2016
The source adds the following information: "The responses came from advertisers, agencies and publishers in 29 markets and respondents with both pan-European and and Global remits remits."
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IAB Europe. (June 21, 2016). Key advertising effectiveness metrics used to evaluate programmatic display campaigns by publishers in Europe in 2016 [Graph]. In Statista. Retrieved December 14, 2024, from https://www.statista.com/statistics/675686/programmatic-ad-effectiveness-metrics-used-by-publishers-in-europe/
IAB Europe. "Key advertising effectiveness metrics used to evaluate programmatic display campaigns by publishers in Europe in 2016." Chart. June 21, 2016. Statista. Accessed December 14, 2024. https://www.statista.com/statistics/675686/programmatic-ad-effectiveness-metrics-used-by-publishers-in-europe/
IAB Europe. (2016). Key advertising effectiveness metrics used to evaluate programmatic display campaigns by publishers in Europe in 2016. Statista. Statista Inc.. Accessed: December 14, 2024. https://www.statista.com/statistics/675686/programmatic-ad-effectiveness-metrics-used-by-publishers-in-europe/
IAB Europe. "Key Advertising Effectiveness Metrics Used to Evaluate Programmatic Display Campaigns by Publishers in Europe in 2016." Statista, Statista Inc., 21 Jun 2016, https://www.statista.com/statistics/675686/programmatic-ad-effectiveness-metrics-used-by-publishers-in-europe/
IAB Europe, Key advertising effectiveness metrics used to evaluate programmatic display campaigns by publishers in Europe in 2016 Statista, https://www.statista.com/statistics/675686/programmatic-ad-effectiveness-metrics-used-by-publishers-in-europe/ (last visited December 14, 2024)
Key advertising effectiveness metrics used to evaluate programmatic display campaigns by publishers in Europe in 2016 [Graph], IAB Europe, June 21, 2016. [Online]. Available: https://www.statista.com/statistics/675686/programmatic-ad-effectiveness-metrics-used-by-publishers-in-europe/