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Advertising effectiveness metrics used for programmatic by publishers in Europe 2016

Key advertising effectiveness metrics used to evaluate programmatic display campaigns by publishers in Europe in 2016

by Statista Research Department, last edited Jun 21, 2016
Advertising effectiveness metrics used for programmatic by publishers in Europe 2016 This statistic displays the results of a survey on the key advertising effectiveness metrics used by publishers to evaluate programmatic display campaigns in Europe in 2016. Of publishers, 52 percent stated to use clicks on advertisements as a key advertising effectiveness metric.
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Key advertising effectiveness metrics used to evaluate programmatic display campaigns by publishers in Europe in 2016

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