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As a buyer of programmatic, which of the following issues do you perceive as barriers to programmatic adoption by your advertisers?

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Factors hindering adoption of mobile programmatic advertising worldwide 2016 The statistic shows results of a survey regarding the factors hindering adoption of mobile programmatic advertising worldwide as reported by brand and agency marketers in mid 2016. During the survey, 48 percent of respondents cited fraud and/or viewability concerns as one of the barriers to adopting mobile programmatic advertising.
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Description Source More information
The statistic shows results of a survey regarding the factors hindering adoption of mobile programmatic advertising worldwide as reported by brand and agency marketers in mid 2016. During the survey, 48 percent of respondents cited fraud and/or viewability concerns as one of the barriers to adopting mobile programmatic advertising.
Show more
Release date
September 2016
Region
Worldwide
Survey time period
June and July 2016
Number of respondents
173 respondents
Special properties
survey among brand and agency marketers
Method of interview
Email survey
Supplementary notes
Multiple answers were possible.

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