Try our business solution for free!

Factors hindering adoption of mobile programmatic advertising worldwide 2016

Published by Statista Research Department, Sep 15, 2016
The statistic shows results of a survey regarding the factors hindering adoption of mobile programmatic advertising worldwide as reported by brand and agency marketers in mid 2016. During the survey, 48 percent of respondents cited fraud and/or viewability concerns as one of the barriers to adopting mobile programmatic advertising.

As a buyer of programmatic, which of the following issues do you perceive as barriers to programmatic adoption by your advertisers?

Exclusive Premium statistic

You need a Statista Account for unlimited access.

  • Full access to 1m statistics
  • Incl. source references
  • Available to download in PNG, PDF, XLS format
Statista Accounts
View for free

Access to this and all other statistics on 80,000 topics from

$468 USD / Year
$708 USD / Year

© Statista 2023
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
InMobi
Release date

September 2016

Region

Worldwide

Survey time period

June and July 2016

Number of respondents

173 respondents

Special properties

survey among brand and agency marketers

Method of interview

Email survey

Supplementary notes

Multiple answers were possible.

Citation formats
Statista Accounts: Access All Statistics. Starting from $468 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 USD $39 USD / Month *
in the first 12 months
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Programmatic advertising worldwide "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Statistics on Programmatic advertising worldwide

Overview

5

Regional data

4

Leading markets

7

Players

7

Insights from marketers

5

Selected metrics

5

Further related statistics

12

Further Content: You might find this interesting as well

Statistics

Topics

Programmatic advertising in the United StatesAdvertising in the United StatesDigital advertising in the U.S.Programmatic advertising in the UKDigital advertising formats in the U.S.
Statista Accounts: Access All Statistics. Starting from $468 USD / Year
Learn more about how Statista can support your business.
Menu