Marketing channels with increased spending in Canada 2013-2014

Marketing channels for which marketers planned to increase spending in Canada in 2013 and 2014

by Statista Research Department, last edited Sep 9, 2014
Marketing channels with increased spending in Canada 2013-2014 This statistic presents information on the marketing channels for which marketers in Canada planned to increase spending in 2013 and 2014. During the 2014 survey it was found that 48 percent of the respondents were planning to increase the spending on online video.
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Marketing channels for which marketers planned to increase spending in Canada in 2013 and 2014

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20132014
Online video37%48%
Social marketing45%48%
Mobile marketing36%41%
Corporate/brand website38%35%
Paid search26%32%
Online display ads29%30%
CRM/loyalty marketing34%25%
Promotions/activations29%23%
Marketing research26%22%
Marketing automation19%19%
20132014
Online video37%48%
Social marketing45%48%
Mobile marketing36%41%
Corporate/brand website38%35%
Paid search26%32%
Online display ads29%30%
CRM/loyalty marketing34%25%
Promotions/activations29%23%
Marketing research26%22%
Marketing automation19%19%
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by Statista Research Department, last edited Sep 9, 2014
This statistic presents information on the marketing channels for which marketers in Canada planned to increase spending in 2013 and 2014. During the 2014 survey it was found that 48 percent of the respondents were planning to increase the spending on online video.
Show more
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