Formula 1: average TV audience in Italy 1987-2019

The Formula One average TV audience rose significantly between 1987 and 2000, then it experienced a decreasing trend until 2019. The highest figure was recorded in 2000, when the TV audience peaked at 10.6 million, a remarkable increase compared to the 3.9 million viewers of 1987. Whereas the TV audience reached 10.5 million in 2001, since this year the number of viewers started to go down. Especially, the TV audience dropped remarkably in 2013. Since that year, it was only possible to watch live races on pay-TVs, while free-to-air channels just showed the catch-ups. In 2018, it was then recorded the lowest figure since 1987, namely 2.8 million viewers. In 2019, the TV audience slightly rose to 3.1 million.

Formula One World Championship average TV audience in Italy from 1987 to 2019 (in 1,00 viewers)

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Release date

January 2020

More information

Region

Italy

Survey time period

1987 to 2019

Supplementary notes

Data refer to the average TV audience on both free-to-air and pay-TV channels as follows:
1987 to 1996: RAI, Mediaset;
1997 to 2003: RAI, (pay-TV) Tele+;
2004 to 2006: RAI;
2007 to 2009: RAI, (pay-TV) Sky;
2010 to 2012: RAI;
2013 to 2017: (pay-TV) Sky, RAI (catch-up TV);
2018 and 2019: (pay-TV) Sky, TV8 (catch-up TV).

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