The 32nd season of the long-running animated comedy show ‘The Simpsons’ drew in an average of 4.44 million viewers, but whilst this figure may seem impressive at first glance, viewer numbers have been on the decline for years. Season 12 pulled in an audience of almost 15 million, however viewership has been falling ever since (with the exception of the small spike in viewer numbers between seasons 20 and 21).
As viewer numbers for the show have dropped, so has the cost of a 30-second ad spot during ‘The Simpsons’ broadcasts, though the price for an ad during 2018-19 season showed signs of improvement and marked the first increase in around four years.
Even in spite of falling viewer numbers the long-running TV series is still held in good favor, especially among younger generations. ‘The Simpsons’ was the favorite contemporary TV show among Millennials according to a survey held in the U.S., and also performed well with respondents in this age group in a ranking of favorite TV shows of all time.
Number of The Simpsons viewers in the United States from 2000 to 2020, by season
(in millions)
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The Hollywood Reporter. (September 29, 2020). Number of The Simpsons viewers in the United States from 2000 to 2020, by season (in millions) [Graph]. In Statista. Retrieved May 22, 2022, from https://www.statista.com/statistics/719929/the-simpsons-viewers/
The Hollywood Reporter. "Number of The Simpsons viewers in the United States from 2000 to 2020, by season (in millions)." Chart. September 29, 2020. Statista. Accessed May 22, 2022. https://www.statista.com/statistics/719929/the-simpsons-viewers/
The Hollywood Reporter. (2020). Number of The Simpsons viewers in the United States from 2000 to 2020, by season (in millions). Statista. Statista Inc.. Accessed: May 22, 2022. https://www.statista.com/statistics/719929/the-simpsons-viewers/
The Hollywood Reporter. "Number of The Simpsons Viewers in The United States from 2000 to 2020, by Season (in Millions)." Statista, Statista Inc., 29 Sep 2020, https://www.statista.com/statistics/719929/the-simpsons-viewers/
The Hollywood Reporter, Number of The Simpsons viewers in the United States from 2000 to 2020, by season (in millions) Statista, https://www.statista.com/statistics/719929/the-simpsons-viewers/ (last visited May 22, 2022)