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What Japanese consumers like about the taste of ice cream 2016

The statistic presents the results of an online survey conducted in 2016 about the main things consumers in Japan like about the taste and texture of ice cream. The survey revealed that with 67 percent the majority of respondents liked ice cream because it's cold.

Main points consumers in Japan like about the taste and texture of ice cream in 2016

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Release date

January 2017



Survey time period

October 25 to 31, 2016

Number of respondents

600 respondents

Age group

10-69 years

Special properties

respondents were asked to pick and rank three answers

Method of interview

Online survey

Supplementary notes

Original question: "What do you like about ice cream when it comes to flavor and texture?".

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